Sanrio Characters Join the HIPPERS Craze, Bringing Whimsical Charm to Everyday Items
The world of Sanrio is expanding its reach in an enchanting new way, as its beloved characters are set to debut as “HIPPERS” decorative mini figures. These charming collectibles, known for their playful design, will be available for pre-order from January 8th, 2026, with general sales commencing on January 23rd, 2026. Fans eager to add a touch of “kawaii” to their surroundings can look forward to collecting their favorite characters, including Hello Kitty, Pompompurin, Kuromi, My Melody, Cinnamoroll, and Pochacco.
What are HIPPERS? A Peek at Their Playful Appeal
HIPPERS are a trending line of decorative figures designed to adhere to various surfaces, transforming ordinary objects into delightful displays. What makes them so captivating? It’s their dual charm: from the front, they playfully peek over the edge of an item, as if hiding and observing; from the back, their adorably plump bottoms are revealed, a signature feature that has garnered widespread affection. Imagine a tiny Hello Kitty peeking from your monitor or a Cinnamoroll’s cute derrière resting on your smartphone – these figures are crafted to bring a smile to your face throughout the day.
These figures utilize a reusable adhesive sheet, allowing them to be attached and re-attached to a multitude of items, from personal computers and smartphones to photo frames and desk accessories. This versatility ensures that your favorite Sanrio friend can accompany you wherever you go, whether at work, school, or while enjoying a day out. The adhesive strength may vary depending on the surface material and condition, but a quick rinse with water can often restore its stickiness, ensuring long-lasting companionship.
Unveiling the Sanrio Lineup and the Thrill of the Blind Box
The “HIPPERS HELLO KITTY AND FRIENDS” collection features a lineup of six beloved Sanrio characters, along with one secret figure, making a total of seven unique designs. The excitement of discovery is central to the HIPPERS experience, as each figure comes in a blind box. This means that opening the package is an adventure in itself, as you won’t know which character you’ve received until you unveil it. For collectors aiming to gather the entire set, assortment boxes containing 12 figures will be available.
The characters included are:
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Hello Kitty
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Cinnamoroll
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Pochacco
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My Melody
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Kuromi
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Pompompurin
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One Secret Character
Product Details and Availability
The “HIPPERS HELLO KITTY AND FRIENDS DECORATIVE MINI FIGURES” are priced at 1,430 JPY (tax included, 1,300 JPY excluding tax) per figure. Each figure measures approximately W29-61 x H35.5-57 x D26-34 mm, with slight variations depending on the character. The package size is W50 x H102 x D45 mm.
Pre-orders for these adorable figures began on January 8th, 2026, via the Dreams Online Shop. General sales will kick off on January 23rd, 2026, at a wide range of retailers across Japan, including:
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Hands
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Loft
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Kiddy Land
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Village Vanguard
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Tree Village
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Hakuhinkan
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FUKUMITSUYA
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Toys “R” Us
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SONIANDSMI
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Selected Sanrio Shops and department store Sanrio corners
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Sanrio Online Shop
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Other variety stores nationwide
Please note that product availability may vary by store, and some stores may not carry the item or may have ceased sales. Sanrio Shops and Sanrio Online Shop will not be conducting pre-sales for this product.
For those eager to secure their figures early, the Dreams Online Shop is currently accepting pre-orders:
“Sanrio fans, get ready to personalize your world with these utterly charming HIPPERS! Which character are you hoping to unbox first?”
A Bright Future for Kawaii Culture Abroad
The introduction of Sanrio characters to the HIPPERS series marks another exciting chapter in the global expansion of Japanese “kawaii” culture. These figures, with their unique adhesive design and universal appeal, offer a fresh way for fans worldwide to integrate their favorite characters into their daily lives. This blend of practicality and cuteness is likely to resonate deeply, further cementing Sanrio’s place as a global icon of joy and self-expression. As these delightful figures find their way onto desks and devices, they are sure to spread smiles and foster a deeper connection to the whimsical world of Sanrio, enhancing the vibrant tapestry of kawaii culture across international borders.
