Neko Neko and PAPABUBBLE Unleash a Second Wave of Feline-Inspired Sweetness
Japan’s beloved cat-themed food brand, Neko Neko, is once again joining forces with the Spanish-born artisan candy theater, PAPABUBBLE, for a highly anticipated second collaboration. This enchanting lineup of limited-edition cat-inspired candies is set to launch on January 22, 2026, just in time for Japan’s “Cat Day” (Neko no Hi) on February 22nd, promising to bring a wave of “kawaii” charm to sweet enthusiasts.
This new collection builds on the success of their first collaboration, expanding the range to include even more endearing designs. The collaboration is part of Neko Neko’s ongoing “NEKO NEKO WINTER HOLIDAYS ~Ne! Koneko Afternoon~” initiative, which aims to infuse the winter season with delightful cat-themed experiences.
Sweet Treats Inspired by Our Feline Friends
The highlight of this collaboration is the Neko Neko Shokupan Candy Can, a charming candy tin shaped like Neko Neko’s iconic cat-shaped bread. This collectible can is filled with cute kitten-motif candies and comes with an exclusive sticker. It’s not just a sweet treat; the meticulously designed tin, which faithfully reproduces the texture of bread, doubles as a perfect小物入れ (komonoire), a small container for trinkets.
Another exciting addition is the Koneko Mix (Koneko meaning kitten). This unique candy assortment features designs of actual kittens submitted by customers through Neko Neko and PAPABUBBLE’s official social media channels. PAPABUBBLE’s skilled artisans have intricately recreated the delicate patterns of these beloved pets, transforming them into edible art. The mix includes adorable patterns such as paw prints and baby bottles, with a rare “Neko Neko Shokupan” design for lucky finders.
Exclusive Delights at Each Store
The Neko Neko and PAPABUBBLE stores will each offer exclusive versions of the Neko Neko Shokupan Candy Can and Koneko Mix, featuring different candy designs and stickers. For instance, the Koneko Mix Pink, available at Neko Neko stores, boasts a variety of flavors and kitten designs:
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Mango Lassi: Featuring Jun-kun, a bi-color cat, offering a blend of mellow and refreshing flavors.
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Yogurt Soda: With Kinako-chan, a Scottish Fold, providing a hint of yogurt’s gentle tartness.
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Milk Tea: Inspired by Hana-chan, an Exotic Longhair, embodying the “Ne! Koneko Afternoon” theme.
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Strawberry Milk: A baby bottle design, capturing the sweet and tangy taste loved by many.
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Neko Neko Shokupan (Milk): The rare “Neko Neko Shokupan” design, flavored with milk, reminiscent of the bread made with 100% milk.
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Paw Print Scent (Popcorn): A cute paw print design, expressing the savory, popcorn-like aroma when sniffing a kitten’s paw.
Meanwhile, PAPABUBBLE stores will offer the Koneko Mix Blue, showcasing different customer kittens like Tsuki-chan, Tokio-chan, Kotetsu-kun, and Pia-chan, alongside other charming designs and refreshing flavors.
Additionally, the popular Neko Neko Shokupan Mini Lollipop, a miniature version of the much-loved lollipop from the first collaboration, will be exclusively available at Pastel Lumine Kitせんju store, the official online store “All Hearts Mall,” and PAPABUBBLE stores. This lollipop captures the essence of Neko Neko Shokupan’s milk flavor in a cute, bite-sized form.
Where to Find These Adorable Treats
These limited-edition collaboration products will be available at Neko Neko brand stores, PAPABUBBLE stores nationwide, and the official online store, All Hearts Mall. Customers are encouraged to check availability as products are seasonal and will be sold while supplies last.
Find more details and shop online at: https://allhearts-mall.jp/collections/nekowinter
This collaboration exemplifies the enduring appeal of “kawaii” culture, particularly the heartwarming charm of cats, in Japan. By combining the artistry of PAPABUBBLE with the beloved Neko Neko brand, these limited-edition candies offer not just a sweet treat but a delightful experience that resonates with cat lovers and sweet connoisseurs alike, continuing to bring smiles and happiness through adorable food creations.
