La Sana Premior’s Sweet Victory: New White Tea Fragrance Joins 15-Award Winning Haircare Line!
Japan’s Premier Haircare Series Continues Its Reign, Capturing Hearts and Top Honors.
Japan’s renowned seaweed cosmetic brand, La Sana, a leader in domestic hair treatment counseling sales, proudly announces that its premium haircare line, “La Sana Premior,” has garnered a remarkable 15 best cosmetic awards as of December 2025. This impressive tally includes the first best cosmetic award for the new White Tea fragrance, which launched in September 2025, demonstrating its immediate appeal and effectiveness among users.
The La Sana Premior series is specifically designed to address chronic frizz and wavy hair concerns. It focuses on nurturing a healthy scalp environment by targeting scalp microorganisms, which play a crucial role in the scalp’s barrier function. The 3-step care regimen combines an amino acid-based shampoo with a treatment and hair essence that repair both internal and external hair damage, leaving hair supple and moisturized. The series offers two distinct fragrances: an elegant Aromatic Floral and a sophisticated, refreshing White Tea.
Since its renewal launch in February 2025, the Premior series has consistently received high praise, culminating in a string of prestigious awards, including:
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‘LEE’ Adults’ Hair Taming Haircare Grand Prize, Second Half of 2025
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2025 Second Half Mimi Beauty Best Cosme Haircare Shampoo/Treatment ¥3,000+ Category, 3rd Place (White Tea fragrance)
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LDK the Beauty 360LiFE November 2025 Hair Oil Category, A-rating (Premior Hair Essence)
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2025 Second Half ‘Bup・美アップ’ Best Cosme “Shampoo & Treatment Category”, 3rd Place
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2025 First Half ‘otona ROSY’ Best Cosme “Wavy Hair Care Category”
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2025 Second Half ‘otona ROSY’ Best Cosme “Shampoo & Treatment Category”
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‘LDK the Beauty’ Shampoo & Treatment ABC Rating 100, A-rating
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GINGER web BEAUTY AWARD 2025 First Half (Premior Treatment)
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@COSME “Loved It! Beauty Experts’ My Best Cosme First Half of 2025”
Beauty enthusiasts have consistently praised the Premior series, with one fan remarking on social media, “My hair has never felt so soft and manageable! The White Tea scent is simply divine.”
La Sana, a cosmetics manufacturer born in Hiroshima Prefecture, has been a pioneer in leave-in treatments. Its flagship product, “La Sana Seaweed Hair Essence,” launched in 1998, has sold over 25 million units thanks to its hair repair capabilities and non-greasy feel. The brand continues its commitment to developing high-quality products that cater to diverse needs.
This continuous recognition for the La Sana Premior series, particularly the immediate success of its White Tea fragrance, underscores a growing global appreciation for Japanese haircare innovation. As consumers worldwide seek sophisticated yet effective beauty solutions, La Sana’s dedication to unique formulations and sensory experiences, like the delightful White Tea scent, positions it as a key player in shaping the future of kawaii haircare abroad.
For more information on La Sana Premior, please visit:
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Premior Official Instagram: https://www.instagram.com/premior_official/?igsh
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La Sana Official Website: https://www.lasana.co.jp/
