Japanese Photo Studio aim/aimme Steps onto the Global Runway at Vancouver Fashion Week 2026

From Photo Studio to Global Stage: aim/aimme to Debut at Vancouver Fashion Week 2026

A new chapter unfolds as the creative studio brings its unique ‘I AM’ vision and original costumes to an international audience.

Japanese photo studio aim/aimme, operated by Sankei Studio Co., Ltd., has announced its participation in Vancouver Fashion Week 2026, scheduled for April. This marks the first time aim/aimme and Sankei Studio will venture onto an international fashion show stage, signifying a bold new direction from the realm of photography to global fashion. This debut represents a significant milestone, opening new avenues for creative expression on a worldwide platform.

Understanding Vancouver Fashion Week (VFW)

Vancouver Fashion Week (VFW) is an internationally recognized fashion event held twice a year in Vancouver, Canada. It serves as a vital platform for emerging designers and draws participants from diverse cultural backgrounds worldwide, making it a dynamic hub for innovation and global fashion trends.

The “I AM” Theme: A Vision of Self-Expression

For its VFW debut, aim/aimme will present a show themed “I AM.” This theme embodies the brand’s core philosophy: to be authentic to what one finds beautiful and wonderful, truly embracing one’s own identity rather than conforming to external expectations. This vision, which celebrates individuality, will be conveyed through fashion, showcasing aim/aimme’s unique perspective on self-expression to a global audience. A core belief driving aim/aimme is that “being true to what you find cute, what you find wonderful, is paramount. It’s about being yourself, not someone else.”

The Philosophy Behind Original Costumes

aim/aimme has dedicated itself to creating original costumes, believing that life’s milestones should be commemorated in a way that truly reflects the individual, moving beyond mere rites of passage. This approach respects tradition and formality while infusing contemporary sensibilities. The brand’s commitment to unique attire has earned strong support from customers and high praise within the industry.

For instance, for events like the Japanese Coming-of-Age ceremony (成人式), which traditionally involves specific attire, aim/aimme offers bespoke options that allow individuals to express their modern style while honoring the occasion. This blend of tradition and personal flair is vividly captured in their designs.

A New Business Challenge: Expanding Beyond the Lens

This VFW appearance represents a significant new challenge for aim/aimme, a company that has primarily focused on photo studio operations. It signifies a full-fledged foray into the fashion show arena as a new domain of expression. The studio, known for meticulously crafting entire spaces for photo shoots beyond just capturing “a moment,” will now bring its creative vision to the “time and space” of a runway. This expansion allows the brand to convey its world view in a more dynamic and three-dimensional manner, continuing to innovate and create new value within the fashion industry.

About creative photo studio aim/aimme

creative photo studio aim/aimme specializes in commemorative photography, offering a fresh approach that allows individuals to experience being a professional model. The studio is recognized for its innovative situational proposals, meticulous visual aesthetics, expert hair and makeup artistry, and comprehensive counseling, consistently staying at the forefront of the industry. More information can be found on their website: https://www.aimbridal.jp/

Store Locations:
aim/aimme Tokyo Harajuku Store: 7F New Wave Harajuku, 4 Chome-32-12 Jingumae, Shibuya City, Tokyo 150-0001. TEL: 03-5843-0199
aimme Tokyo Ikebukuro Store: 8F, 1 Chome-21-4 Minamiikebukuro, Toshima City, Tokyo 171-0022. TEL: 03-6907-0726
aim/aimme Sapporo Store: 1F 8・3 Square Kita Bldg, Kita 8 Jonishi 3 Chome-32, Kita Ward, Sapporo, Hokkaido 060-0808. TEL: 011-788-3212

A Glimpse into the Future of Kawaii Culture Abroad

This international venture by aim/aimme is more than just a fashion show; it’s a testament to the evolving nature of Japanese aesthetics and self-expression. By championing individuality and original designs, aim/aimme contributes to a broader understanding of “Kawaii” culture—not just as cute, but as a diverse and personal aesthetic that encourages authenticity. As aim/aimme brings its unique vision to Vancouver, it will undoubtedly inspire global audiences and further solidify the idea that true “Kawaii” lies in the confidence of being oneself, influencing the future of individual style and expression on an international scale.