Travel in Style with Rilakkuma and Sumikkogurashi’s New Collection
Get ready to add a touch of “kawaii” to your adventures! San-X is launching a new lineup of travel essentials featuring fan-favorite characters Rilakkuma and Sumikkogurashi. Slated for release around February 2026, these items promise to infuse every journey with comfort and charm, available at retailers nationwide and online shops.
This collection is designed to elevate the travel experience, blending practical functionality with the endearing aesthetics of these iconic characters. From essential bags and passport cases to fluffy embroidered luggage tags and convenient travel pouches, the series ensures that companions like Rilakkuma and Sumikkogurashi are there to brighten every step of the way.

Featured Travel Goods:
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Expandable Carry-on Bag (Each ¥3,740 including tax)
Made from polyester with charming embroidery, these bags are perfect for both Rilakkuma and Sumikkogurashi enthusiasts. They’re designed to expand, offering extra space for souvenirs or unexpected purchases, and can easily be attached to a carry-on suitcase for effortless transport.

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Passport Case (Each ¥1,760 including tax)
Crafted from synthetic leather and equipped with card pockets, these passport cases keep your travel documents organized and secure. The designs feature Rilakkuma and Sumikkogurashi in playful travel scenarios, making them a delightful accessory for any globetrotter.

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Luggage Tag (Each ¥1,320 including tax)
These synthetic leather luggage tags feature adorable Sagashira embroidery of Rilakkuma and Sumikkogurashi characters. They serve as a cute and distinctive marker for your luggage, ensuring your bags stand out on the carousel, and include a name card on the back.

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Mesh Travel Pouch (Each ¥2,200 including tax)
Made from polyester with embroidery, these practical pouches are ideal for organizing clothes and other items within your luggage. A notable feature is their washability – you can simply toss the entire pouch into the laundry after your trip.
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Drawstring Bag (Each ¥660 including tax)
These cotton drawstring bags, featuring a double-string design, are perfect for bundling small items. New patterns showcasing Rilakkuma and Sumikkogurashi are available, making them a versatile and charming addition to your travel kit or daily use.

Character Spotlights:
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Rilakkuma
A bear in a costume, Rilakkuma lives with Korilakkuma and Kiiroitori at OL Kaoru’s house. The identity of the person inside the costume remains a mystery. Rilakkuma’s primary interests revolve around daily meals and snacks, with favorites including hotcakes, omurice, pudding, and dango. Chairoikoguma is a friend from the Honey Forest.-
Learn more about Rilakkuma: https://www.san-x.co.jp/rilakkuma/profile/
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Rilakkuma Goyo-Yuru Site: https://www.san-x.co.jp/rilakkuma/
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Rilakkuma Official X: https://twitter.com/rilakkuma_gyr
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Sumikkogurashi
Born in 2012 with the keyword “This is where I feel calm,” Sumikkogurashi characters and their slightly negative, surreal stories have garnered widespread popularity. They embody the common Japanese sentiment of seeking out corners and quiet spots, whether on a train or in a cafe.
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Learn more about Sumikkogurashi: https://www.san-x.co.jp/sumikko/profile/
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Sumikkogurashi Tsushin: https://www.san-x.co.jp/sumikko/
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Sumikkogurashi Official X: https://twitter.com/sumikko_335
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This new travel series offers a delightful way for fans to carry their favorite characters with them, transforming mundane travel necessities into playful companions. “These items are more than just functional; they’re an extension of the comfort and joy that Rilakkuma and Sumikkogurashi bring to everyday life,” a fan might say. The combination of practicality and charm is a hallmark of Japanese “kawaii” culture, making these items perfect for both domestic and international travelers seeking a touch of whimsy.
For more information on these new travel series products, please visit:
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Goods Information (San-X Official Website): https://www.san-x.co.jp/blog/goods/
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San-X Net Shop: https://shop.san-x.co.jp/
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Shop List: https://www.san-x.co.jp/shoplist/index.html
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San-X Official HP: https://www.san-x.co.jp/
This collection not only provides practical solutions for travelers but also serves as a vibrant example of how “kawaii” culture continues to permeate and enrich various aspects of daily life globally. As these beloved characters venture into the world of travel goods, they are sure to inspire more joyful journeys and connect with fans across borders, reinforcing the universal appeal of Japanese character design.


