Blue Lock BLAZE BATTLE Unleashes “Ego-Kawaii” Sanrio Crossover!

Blue Lock Stars Meet Sanrio Icons in a Dazzling New Event

Blue Lock Stars Meet Sanrio Icons in a Dazzling New Event

The popular mobile game “Blue Lock BLAZE BATTLE,” based on the hit TV anime “Blue Lock,” is set to launch a highly anticipated collaboration event with Sanrio Characters starting January 9, 2026. This unique crossover promises a blend of competitive football fervor and adorable charm, dubbed “Ego-Kawaii,” bringing beloved Sanrio friends to cheer on the Blue Lock strikers. Players can look forward to a wealth of free content, including up to 119 free gacha pulls and exclusive collaboration players and items.

A Fusion of Football and “Kawaii” Charm

The collaboration introduces new players where “Blue Lock” characters are paired with iconic Sanrio Characters. Imagine Yoichi Isagi alongside Hello Kitty, Bachira Meguru with Pompompurin, Rensuke Kunigami with We Are Dinosaurs!, Seishiro Nagi with Cinnamoroll, and Reo Mikage with Kuromi. These new collaboration players feature special in-game skill animations where their Sanrio partners appear to cheer them on, adding a delightful visual element to the intense football battles.

New Collaboration Players Take the Field

The new collaboration players bring unique playstyles and special moves to the game. For instance:

[×Hello Kitty] Yoichi Isagi (CV: Urara Takano): A mental-style player with the “Sparkling Moment Pass” skill, delivering powerful passes that slightly restore stamina and boost the movement speed of the receiving player.

[×Pompompurin] Bachira Meguru (CV: Tasuku Hatanaka): A speed-style player whose “Wagging Volley Shot” unleashes a powerful aerial shot, with a medium chance to boost his own condition.

[×We Are Dinosaurs!] Rensuke Kunigami (CV: Yuki Ono): A power-style player with the “Reliable Leader Block” skill, a block-type special move that automatically activates with a low probability when approaching an opponent’s shot, guaranteed to stop it.

[×Cinnamoroll] Nagi Seishiro (CV: Nobunaga Shimazaki): A technique-style player with the “Fluffy Pass Cut” skill, executing a powerful pass cut that slightly restores stamina for his team’s technique-type players and collaboration players when successful.

[×Kuromi] Reo Mikage (CV: Yuma Uchida): A stamina-style player whose “Cheering Shot” delivers a powerful shot that, when used, slightly increases his abilities, FLOW activation rate, and movement speed for an extended period.

Generous Freebies and Gacha Campaigns

Players can receive significant rewards through various in-game campaigns. A “Special Login Bonus” offers a total of 14 days of rewards, including the ★3 player [×We Are Dinosaurs!] Rensuke Kunigami, SSR Support Cards ([SANRIO CHARACTERS] Yoichi Isagi and [Welcome to Fancy Shop] Rensuke Kunigami), BL Diamonds, and BP Jelly.

These free players and support cards can be enhanced to their highest rarity simply by clearing in-game missions and events.

For those seeking to expand their roster, the “Sanrio Characters Collaboration Pickup Player Gacha” offers a free first 10-pull. Additionally, a “Step-Up Player Gacha” allows players to perform a free 10-pull at STEP 4 using in-game currency. A “Sanrio Characters Collaboration Pickup Support Card Gacha” also runs, granting one free pull daily, totaling up to 59 free pulls throughout the event period.

Engaging Events and Exclusive Collectibles

The collaboration also features special in-game events. The “Blaze Sugoroku” event presents a Sanrio-themed board game map where players can earn collaboration-exclusive items and enhancement materials. A “Sanrio Characters Collaboration Mission” offers additional lavish rewards upon completion, including more copies of the free collaboration player and support cards, as well as unique uniforms, figures, and stickers.

Collectors will rejoice with the abundance of limited-edition items for the “Showcase” and “Ego Profile” features. These include Sanrio Characters 3D figures, motif stickers, and collaboration-exclusive uniforms and acrylic stands, allowing players to personalize their in-game presence with a touch of “kawaii” flair.

Special Sales and Web Store Deals

During the collaboration period, a limited-time sale offers various packs at advantageous prices, including BL Diamond Packs, Rainbow Medal Packs, BP Jelly Packs, and Acrylic Stand Release Packs. Players are also encouraged to check the official “Blaze Battle” Web Store, which may offer even better deals than the in-app store.

Social Media Campaigns for Extra Rewards

To celebrate the collaboration, two exciting campaigns are running on the official Blue Lock BLAZE BATTLE X (formerly Twitter) account:

Follow & Repost Campaign: From January 8 to January 12, 2026, 30 lucky participants who follow the official X account and repost the designated post will win a 1,000 yen Amazon Gift Code.

Blaze Battle Play Style Diagnosis: Running from January 7 to February 10, 2026, this diagnosis allows players to discover their play style aligned with the collaboration characters. Sharing the diagnosis result via a quote repost offers a chance to win an original 1,000 yen QUO Card for 30 participants.

Fans are already buzzing about the unexpected yet delightful combination. As one fan exclaimed on social media, “Blue Lock’s intensity with Sanrio’s cuteness? That’s the ultimate ‘Ego-Kawaii’ blend! I can’t wait to see my favorite characters with their Sanrio pals!”

Dive into the “Ego-Kawaii” World

This collaboration is a testament to the ever-evolving landscape of Japanese pop culture, where diverse franchises come together to create fresh and engaging experiences. The “Blue Lock BLAZE BATTLE” and Sanrio Characters event offers a unique opportunity for fans to enjoy their favorite characters in an entirely new light, blending competitive spirit with heartwarming charm. This kind of creative crossover not only delights existing fans but also introduces new audiences to both worlds, fostering a vibrant future for “kawaii” culture globally.

Don’t miss out on this limited-time event! For more details, visit the official collaboration special site and game pages.

Collaboration Special Site: https://bluelock-blaze.jp/2026-sanriocharacters

Official Game Links: