A Fresh Flush: 3CE’s “Face Blush” Welcomes New Store-Exclusive Shades
Seoul’s creative makeup powerhouse, 3CE, is set to delight beauty enthusiasts with the addition of two highly anticipated shades to its best-selling “Face Blush” line. Starting January 17, 2026, “Nude Peach” and “Fool in Love” will be available in physical stores, offering a delicate touch that melts into the skin for a naturally radiant finish.
The Allure of a Soft, Lasting Glow
The “Face Blush” is celebrated for its ability to create a soft, alluring flush that lasts throughout the day. Its unique silky-smooth formula is designed to blur the appearance of pores, leaving the skin looking refined and effortlessly beautiful. The buildable nature of the powder allows for versatile application, from a subtle, skin-like hint of color to a more vibrant, flushed look.
Introducing the New Arrivals
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Nude Peach: A gentle coral peach shade, perfect for imparting a delicate warmth to the cheeks.
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Fool in Love: A charming strawberry milk pink, designed to create a sweet, innocent glow.
These new shades join an already beloved lineup, expanding the options for achieving that coveted, multi-dimensional blush effect. The full in-store collection will feature six captivating colors, including existing favorites:
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City Mauve: A soft, rosy mauve for an elegant touch.
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Rose Beige: A sophisticated rose beige for a refined appearance.
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Mono Pink: A delicate light pink, offering a subtle, fresh look.
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Kinda Shy: A mature, muted pink for a chic, understated statement.
Product Overview
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Product Name: 3CE Face Blush
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Price: 2,497 yen (tax included)
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Color Range: 6 colors (in stores); 8 colors (online)
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Launch Date: January 17, 2026 (for new store colors; 8 colors already available online)
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Retailers: Loft, Plaza, @cosme, AINZ&TULPE, Shop In, AEON Style, Matsumoto Kiyoshi, Cocokara Fine, Hands, Qoo10, Amazon, Rakuten, @cosme shopping, ZOZOTOWN (availability may vary by store and will be rolled out sequentially).
The Evolution of 3CE
Originating from the pioneering D2C fashion brand STYLENANDA in Korea, 3CE became part of the L’Oréal Group in 2018. The brand is renowned for its exceptional quality, diverse color palettes, and rich textures that empower users to embrace the latest makeup trends. Following a brand refresh and re-entry into the Japanese market in September 2024, 3CE continues to solidify its position as a premium creative makeup brand. It consistently seeks to craft items that enhance the wearer’s inherent charm through subtle colors and unparalleled textures, leveraging its fashion-forward DNA to translate seasonal trends into makeup and set color trends across Asia. The expansion of the “Face Blush” collection underscores this commitment to innovative and trend-setting beauty.
As one beauty enthusiast shared, “3CE blushes always have that perfect soft focus finish. I can’t wait to see how ‘Nude Peach’ and ‘Fool in Love’ will look!”
This expansion of the “Face Blush” line promises to further cement 3CE’s influence in shaping Asian beauty trends, offering consumers more ways to express their individuality with high-quality, fashion-inspired makeup.
