Sushiro Welcomes ‘Choigosim’ in First-Ever Collaboration: A Wave of Positivity and Kawaii Charms Hits Conveyor Belts!
Japan’s popular conveyor belt sushi chain, Sushiro, is embarking on its first-ever collaboration with the beloved character ‘Choigosim,’ a sensation among younger audiences for its irresistibly positive outlook. This highly anticipated event is set to kick off nationwide on January 14, 2026, promising a delightful fusion of delicious sushi and heartwarming character charm.

The collaboration stems from Sushiro’s desire to offer more than just a meal, aiming to provide an experience that uplifts spirits. Choigosim, a character dedicated to spreading happiness and positive feelings, was a natural fit. This partnership introduces an array of exclusive items, including fan-favorite


