The Flavorful Fusion: Choigosim x Sushiro Menu Highlights
The collaboration menu is a feast for both the eyes and the palate, featuring three distinct sushi items, each accompanied by a limited-edition Choigosim pick. These picks not only add a touch of kawaii charm but also offer an interactive element, leading to a “Lucky Color Roulette” via a QR code on their reverse side.
Limited-Edition Pick Sushi
- Korean Chumoppa-style Wrapped Sushi: Priced from 250 yen (tax included), this innovative dish captures the essence of Korean chumoppa (rice balls, often seasoned and mixed with various ingredients) in a sushi wrap. It includes takuan (pickled daikon radish) for an authentic crunch.
- Salmon Avocado: A classic combination, this sushi offers a creamy texture with a savory bite, also available from 250 yen (tax included).
- Prosciutto Basil Mozzarella: For those seeking a more Western-inspired flavor, this sushi blends the saltiness of prosciutto with fresh basil and creamy mozzarella, starting from 250 yen (tax included).
These limited-edition picks, available in 9 charming designs, are provided randomly with each eligible sushi item. Their cheerful messages are a hallmark of Choigosim’s appeal.
Sweet Treat with a Surprise
Indulge in the Choigosim Collaboration Limited-Edition Omamori Sticker Strawberry Yogurt Parfait, priced from 400 yen (tax included). This delightful dessert comes with one of eight unique “omamori” (charm) stickers, specially designed for this collaboration. Each sticker also includes a 5% off Sushiro coupon, valid from February 4 to February 28, 2026, for dine-in orders.
Fans of Choigosim, often drawn to the character’s unique blend of quirkiness and heartfelt encouragement, will surely find delight in these limited-edition items.
Collectible Companions: Soft Drinks with Exclusive Goods
Two phases of soft drink collaborations offer exclusive Choigosim goods. Each eligible soft drink (such as Melon Soda, Pepsi Cola, Oolong Tea, etc.) comes with one random limited-edition item, priced from 1,240 yen (tax included).
- First Release (January 14, 2026): Choigosim Limited-Edition Mascot with Soft Drink
Collect all four adorable mascot designs, available while supplies last (total 86,000 units).
- Second Release (January 21, 2026): Choigosim Limited-Edition Clear Pouch with Soft Drink
There are four charming clear pouch designs to collect, with a total of 34,000 units available.
These items are distributed randomly, and designs cannot be chosen. Availability is limited, so early visits are recommended for collectors.
Beyond the Plate: Engaging with Choigosim
SNS Campaign for Cozy Comfort
During the campaign period (January 14 – February 1, 2026), Sushiro is hosting an SNS campaign on its official X (formerly Twitter) account. By following @akindosushiroco and liking/reposting the designated campaign posts, ten lucky winners will receive a special collaboration-exclusive blanket and a 10,000 yen Sushiro meal voucher.
Meet Choigosim: The Character Spreading Positivity
Choigosim (최고심), created in 2020 by Korean illustrator Choigosim, features a cast of whimsical “Gosim-chan” characters. With diverse shapes and colors, they convey bright, positive messages, wishing happiness for all. The character has amassed over 1 million followers across SNS platforms in Asia, showcasing its widespread appeal.
For more details on the campaign, visit the official special page:
https://www.akindo-sushiro.co.jp/campaign/detail.php?id=4182
Explore Choigosim’s world through their official channels:
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Japan X: https://x.com/choigosim_jp
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Japan Instagram: https://www.instagram.com/choigosim_jp
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Japan TikTok: https://www.tiktok.com/@choigosim_jp
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Instagram: https://www.instagram.com/gosimperson/
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Official Shop: https://shop.chocolate-inc.com/pages/choigosim?srsltid=AfmBOop0JgK348O_gAFV1U5dmMqf9teFe4kxLQIrq3iVJjNiaL8zXQH5
A Glimpse into the Future of Kawaii Culture
This collaboration between Sushiro and Choigosim exemplifies the growing cross-cultural appeal of kawaii characters and the innovative ways they integrate into everyday life, even at the sushi counter. It showcases how simple, positive messages, embodied by charming characters, can transcend borders and bring joy through unique dining experiences and collectible merchandise. Such partnerships are likely to continue shaping the global understanding and appreciation of character-driven culture, proving that happiness can be found in every bite and every smile, no matter where it originates.
