A Fresh Start with a Beloved Character
This collaboration marks a significant milestone for Love Liner, as it’s the first design partnership since the brand’s extensive renewal of its pencil eyeliners in March 2025 and liquid eyeliners in September 2025. The fusion of Love Liner’s commitment to “Kawaii” beauty and Esther Bunny’s distinctive large eyes and pop-girly world creates a collection that’s both sweet and playful.
Esther Bunny, designed by Korean-American artist Esther Kim (who spent her formative teenage years in Tokyo), perfectly embodies a unique blend of “Kawaii” aesthetics deeply cherished in Japan and globally. Her soft, pastel palette and endearing expressions resonate with the appreciation for cute characters that bring joy and a touch of fantasy to everyday items. This collaboration transforms essential makeup tools into delightful, collectible pieces, showcasing how utility can beautifully intertwine with adorable design.
The Collection: Liquid Eyeliner R5 Esther Bunny Design
The “Love Liner Liquid Eyeliner R5 Esther Bunny Design” comes in a charming pink container, newly toned to reflect Esther Bunny’s iconic “Ribbon Bunny.” Each of the six available shades features a different, bold eye expression of the character, making each liner a miniature work of art.
Colors:
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Black
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Dark Brown
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Brown
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Milk Brown
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Mocha Greige
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Rose Brown
Each liquid eyeliner is priced at 1,760 yen (tax included).
Crafted with an “original artisan brush” born from skilled hand-kneading, the eyeliner’s aluminum bottle provides a comfortable weight that helps prevent shaky hands, ensuring a smooth and precise application. These eyeliners are designed to be reusable with refillable bottles, emphasizing sustainability. They are also waterproof, smudge-proof, easy to remove with hot water, and formulated to be carbon black and paraben-free.
The Collection: Cream Fit Pencil R Ultra-Fine Oval Core Esther Bunny Design
The “Love Liner Cream Fit Pencil R Ultra-Fine Oval Core Esther Bunny Design” showcases Esther Bunny’s best friend, “Cream Bunny.” The pencil features a white base with a baby pink belly, and the cap is adorned with two distinct eye expressions in elegant blue foil, bringing Cream Bunny to life across the entire container.
Colors:
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Black
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Medium Brown
Each pencil eyeliner is priced at 1,320 yen (tax included).
This pencil eyeliner boasts an ultra-fine oval core (1.1mm x 2.2mm), allowing for delicate and precise lines. Its newly developed container design offers a remarkably smooth application while increasing break resistance by 57% compared to previous models. It is also waterproof, smudge-proof, sets firmly in just 20 seconds, and is non-pigmenting.
Both product packages feature expressive eye designs at the top and full-body bunnies in various cute poses at the bottom, with bunny ears integrated into the header. This cohesive design ensures that the packaging itself is a delightful extension of the collaboration.
Where to Find Your Esther Bunny Eyeliners
The limited-edition Love Liner x Esther Bunny collection will be available from January 8, 2026, at the msh official online store, msh official Rakuten store, and msh official Qoo10 store. From mid-January, it will also be sequentially released at variety shops and drugstores nationwide, though release dates may vary by store, and some stores may not carry the collection.
“I can’t wait to add these adorable bunnies to my makeup bag! It’s the perfect blend of cute and chic,” exclaimed one fan, capturing the excitement surrounding this launch.
This collaboration is more than just new makeup; it’s a testament to the enduring appeal of “Kawaii” culture and its ability to transcend borders. By blending a beloved character with a trusted beauty brand, Love Liner continues to innovate and bring joy to makeup routines, further cementing the global reach of Japanese beauty trends and character collaborations. Don’t miss out on this charming collection that perfectly marries functionality with an irresistible aesthetic.
For more details, visit the official Love Liner x Esther Bunny campaign page: https://loveliner.jp/esther_bunny/
About Esther Bunny:
Esther Bunny is a POP and girly bunny character designed by Korean-American artist Esther Kim. Born in Los Angeles and having spent her teenage years in Tokyo, Esther Kim’s diverse cultural experiences are reflected in the character’s unique and captivating world. Official Website: https://estherbunny.jp | Official X: https://x.com/Estherbunny_JP
About Love Liner:
Love Liner is an eye makeup brand dedicated to expressing contemporary “Kawaii” and enabling individuals to easily enjoy makeup while embracing their unique style. The brand offers functional and user-friendly items that have garnered numerous cosmetic awards, with cumulative shipments exceeding 35 million units. The brand’s liquid eyeliner is particularly renowned for its ease of use and beautiful finish, achieving the top spot in liquid eyeliner sales. Official Website: https://loveliner.jp/
