Discover the Radiance of Nature: BI-SU Pop-Up Transforms Yokohama Takashimaya
Prepare to immerse yourself in the world of exquisite natural beauty as BI-SU, the sustainable cosmetics brand renowned for its use of natural swiftlet’s nest, announces its second pop-up shop at Yokohama Takashimaya. This exclusive event, running from January 14 (Wednesday) to January 20 (Tuesday), 2026, will be held on the 1st floor Cosmetics Department event space, offering a unique opportunity to explore a range of luxurious inner and outer beauty products.
The pop-up will feature an extensive lineup designed to nourish and rejuvenate, perfect for the height of winter. Visitors can look forward to the popular BI-SU Extract Jelly Sticks, a convenient and potent way to incorporate the benefits of swiftlet’s nest into daily routines. For those seeking the ultimate indulgence, the rare “BI-SU 16” (edible type), which contains a whole swiftlet’s nest, will be available in limited quantities due to its meticulous production process. Beyond ingestible beauty, the collection also includes a variety of haircare products like shampoo, alongside skincare essentials such as lotions and serums.
Exclusive Offers Await
To celebrate this special event, BI-SU is offering exclusive purchase benefits:
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Customers spending 30,000 yen (tax included) or more will receive one BI-SU Face Mask.
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For purchases totaling 50,000 yen (tax included) or more, shoppers will receive one BI-SU Face Mask and a BI-SU Skincare Sample Set (3 days’ supply).
The Philosophy Behind BI-SU: True Luxury and Sustainability
BI-SU operates on a profound philosophy: “No beauty or health should come at the expense of something else.” The brand is dedicated to creating products that do not harm people, animals, or nature, striving for a “true brand” that prioritizes integrity over mere efficiency or profit. The brand’s founder, Mikio Inatomi, personally sources only 100% natural nests after the young swallows have flown, ensuring ethical and sustainable practices.
Since establishing the “Swallow’s Nest Research Institute” in 2017, BI-SU has conducted extensive research, leading to the acquisition of two patents and a deeper scientific understanding of the swiftlet’s nest’s true value. This commitment to scientific rigor, combined with ethical sourcing, positions BI-SU at the forefront of sustainable luxury beauty.
With direct stores in prestigious locations like GINZA SIX and Isetan Salone, BI-SU continues to challenge conventional notions of luxury, offering a full lineup from inner care to skincare, all infused with the precious natural swiftlet’s nest. This dedication to holistic well-being and environmental responsibility resonates deeply with modern consumers.
Event Details
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Event Name: BI-SU Yokohama Takashimaya Pop-Up Shop
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Period: January 14 (Wednesday) – January 20 (Tuesday), 2026
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Hours: 10:00 AM – 8:00 PM (Business hours may change; please check the Yokohama Takashimaya HP for details.)
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Location: Yokohama Takashimaya 1F Cosmetics Department Event Space
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Address: 1-6-31 Minamisaiwai, Nishi-ku, Yokohama-shi, Kanagawa, 220-8601, Japan
This pop-up represents more than just a retail event; it’s an invitation to experience a brand that harmonizes ancient wisdom with modern ethical standards. As global appreciation for holistic wellness and Japanese beauty innovations continues to grow, BI-SU’s approach to natural, sustainable luxury embodies a sophisticated facet of ‘Kawaii culture,’ emphasizing well-being from within and without.
