A Grand Gathering of Kawaii: San-X Universe Takes Over Lotteria and Zteria!
Get ready for an adorable invasion! For the first time ever, the charming world of San-X Universe is making its debut in Lotteria and Zteria’s kids’ meal offerings. Starting January 7th, a special collaboration, the “Rilakkuma and Everyone Together Exciting Party♪ Kids Set,” will be available for a limited period, inviting children and fans alike to a delightful celebration of beloved characters.
This exciting initiative brings together iconic San-X characters such as Rilakkuma, Tarepanda, and Afro Ken under the innovative “San-X Universe” banner. This concept sees individual San-X characters, traditionally residing in their own distinct worlds, magically brought together by a San-X fairy. The result is a fresh, heartwarming design that promises to evoke both nostalgia and new smiles.
Your Ticket to the “Exciting Party” Kids Set
The “Rilakkuma and Everyone Together Exciting Party♪ Kids Set” is available at Lotteria and Zteria locations across Japan (excluding some stores) and includes one of four delicious meal options paired with an exclusive San-X toy. These sets are available from 10:30 AM daily until supplies run out, typically concluding in late March.
Kids Set Menu Options:
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A. Kids Cheeseburger Set
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B. Kids Teriyaki Burger Set
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C. Chicken Karaage-tto Set
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D. Easy Pancake Set
Three Irresistibly Kawaii Toys to Choose From
Each kids’ set comes with a choice of one of three unique San-X Universe toys, designed to spark joy and imaginative play. From board games to miniature worlds, these toys capture the essence of San-X’s beloved characters.
1. Gathering Excitement♪ San-X Bus
This adorable, assemble-able pull-back car features a collection of San-X characters. Pull it back, release, and watch it zoom! It comes with a play sheet for two types of games: “Sugoroku” (a traditional Japanese board game where players advance based on dice rolls) featuring various characters like Mikanbouya and Ishiyowachan, and a scoring game where players compete for points based on where the bus stops. The vibrant colors and playful design are sure to delight.
2. Everyone Exciting♪ Playable Trump Cards
Discover a deck of original trump cards adorned with charming San-X character illustrations, names, profiles, and trivia. Some cards even feature character-related quizzes, perfect for engaging family and friends. The accompanying case is designed with a delightful pop-up mechanism, making it a cute decorative item even when not in use. The tactile joy of the cards combined with the surprise of the pop-up case adds a layer of fun to every game.
3. Together Exciting♪ Miniature BOX
Unleash your creativity with this miniature box featuring 12 character parts, including Rilakkuma and Tarepanda, alongside four Lotteria menu-themed parts. The inside of the box serves as a charming background for displaying the characters, allowing for personalized dioramas. For a more interactive experience, place characters on top of the box and enjoy a game of “Tonton Sumo” (a playful finger sumo game), tapping the corners to make them wobble and tumble. The possibilities for imaginative play are endless.
Meet the Stars of San-X Universe
The collaboration highlights several beloved San-X characters, each with their own unique charm:
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Rilakkuma: This charming bear in a costume continues to be cared for by office worker Kaoru-san, alongside Korilakkuma and Kiiroitori. Their daily routine revolves around meals and snacks, with favorites including pancakes, omurice, pudding, and dango. Chairoikoguma, a friend from the Honey Forest, will celebrate its 10th anniversary in 2026, with a special anniversary site launched to commemorate the milestone.
Learn more about Rilakkuma: https://www.san-x.co.jp/rilakkuma/profile/
Chairoikoguma 10th Anniversary site: https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/
Chairoikoguma Official X: https://x.com/Chairoikoguma_5?s=20 -
Tarepanda: First appearing in 1998, Tarepanda is known for its distinctively droopy posture and leisurely movement. With a favorite food of suama (a Japanese sweet) and a top speed of 2.75 meters per hour, this endearing character has a way of simply appearing by your side.
Learn more about Tarepanda: https://www.san-x.co.jp/character/detail/?code=TPD
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Nyannyan Nyanko: These cats, said to live in Nyanko Village, excel at mimicry, especially of food. Despite their realistic appearances as food items, they are not for eating!
Learn more about Nyannyan Nyanko: https://www.san-x.co.jp/character/detail/?code=NNN
San-X, the company behind these beloved characters, has created over 1,000 original characters, from Rilakkuma to Sumikko Gurashi. Their unique blend of cuteness, subtle humor, and comforting presence has captivated audiences worldwide. As one fan enthusiastically shared, “This collaboration is a delightful treat for fans of all ages, promising to bring a smile to everyone’s face!”
For more information on San-X, visit their official website: https://www.san-x.co.jp/
The Future of Kawaii Culture
This collaboration between San-X Universe and fast-food giants Lotteria and Zteria demonstrates the enduring appeal and adaptability of Japanese kawaii culture. By integrating popular characters into everyday experiences like kids’ meals, San-X not only delights existing fans but also introduces its charming world to new audiences, both in Japan and potentially abroad. Such partnerships are crucial in extending the global reach of kawaii, making these adorable characters accessible and relatable across different cultures and generations, ensuring their continued presence in the hearts of many.
