INNISFREE’s Highly Praised ‘Green Tea Ceramide Milk Essence Toner’ Arrives Nationwide in Japan

Experience “Urumo-chi” Skin: INNISFREE’s Viral Green Tea Toner Goes National

The Skincare Secret Loved by Many is Finally Here

INNISFREE, the natural active skincare brand by Amorepacific Japan Inc., is set to launch its highly acclaimed ‘Green Tea Ceramide Milk Essence Toner’ nationwide across Japan starting January 16, 2026. This unique toner, praised for its rich yet fast-absorbing texture that deeply moisturizes the stratum corneum, has already garnered significant attention through word-of-mouth.

To commemorate this nationwide release, a special limited-edition set will also be available at drugstores and variety stores (excluding some locations).

A New Icon for the Cherished Green Tea Line

The “Green Tea Line” has long been a cornerstone of the INNISFREE brand, celebrated for its focus on tea leaves cultivated on Jeju Island. This line incorporates a unique “Beauty Green Tea” (Camellia Sinensis Leaf Extract, a moisturizing ingredient) to support the skin’s natural vitality, leading to healthy, hydrated skin. The ‘Green Tea Ceramide Milk Essence Toner’ emerges from this esteemed line, having already achieved remarkable satisfaction among users.

Since its initial launch on the Qoo10 INNISFREE official store, the toner has received rave reviews for its:

• Quick skin absorption

• Hydrating yet non-sticky feel

• Sensation of skin stabilization

With this broader release, INNISFREE aims to establish this toner as a new “staple” in the Green Tea Line, bringing its unique “urumo-chi” (hydrated and plump) experience to an even wider audience. Indeed, user satisfaction has reached an impressive ★4.7 on the Qoo10 INNISFREE official website (as of October 1 to December 25, 2025).

Key Features of the Green Tea Ceramide Milk Essence Toner

1. Super Green Tea™ for Enhanced Hydration
   The toner features INNISFREE’s proprietary “Beauty Green Tea” extract, micro-liposomized as Super Green Tea™ (Camellia Sinensis Leaf Extract, Camellia Sinensis Seed Oil – all moisturizing ingredients). This ingredient boasts a moisturizing power five times higher than general hyaluronic acid (in vitro test results), drawing in moisture for rapid, deep, and long-lasting hydration within the stratum corneum.

2. High-Purity Green Tea Ceramide for Barrier Care
   Formulated with high-purity ceramide (Ceramide NP, a moisturizing ingredient) derived from Jeju Island green tea, it intensively repairs a compromised moisture barrier. This helps maintain plump, smooth skin filled with moisture for extended periods.

3. Light, Deeply Penetrating Milky Texture
   Despite its rich feel, the milky texture is light and blends seamlessly into the skin, delivering moisture to every corner of the stratum corneum.

The formula is also enriched with a variety of beauty ingredients, including multiple types of hyaluronic acid (Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate), niacinamide, and peptides (Acetyl Tetrapeptide-2), all serving as moisturizing agents. It is fragrance-free, vegan-certified (by Korea Vegan Certification Agency), hypoallergenic (patch tested for sensitive skin), and non-comedogenic (not guaranteed to prevent all comedones).

Recommended for individuals who:

• Have dry, combination, or inner-dry skin.

• Desire deeply hydrated skin from within.

• Experience fluctuating skin conditions due to seasonal changes.

• Seek skin that provides a smooth base for makeup.

Product Information

Limited-Edition Green Tea Ceramide Skincare Set

To celebrate the launch, a special “Green Tea Ceramide Skincare Set” will be released. This set offers the full-size milk toner at its regular price, accompanied by a mini milk toner and a cream from the same line.

This limited set aims to provide a comfortable daily routine for achieving “urumo-chi” skin, with the milk toner hydrating deep into the stratum corneum and the butter cream sealing in moisture.

About INNISFREE

INNISFREE, a natural active skincare brand established in 2000, harnesses the powerful blessings of nature from Jeju Island, including its own cultivated “Beauty Green Tea,” and transforms them into effective skincare through science, leading to healthy skin. The brand has garnered support from people worldwide who seek natural yet reliable skincare solutions.

Embracing the philosophy of clean beauty and actively pursuing sustainable manufacturing, INNISFREE has received the “Beauty Without Bunnies” global animal test-free certification from PETA (People for the Ethical Treatment of Animals). The brand also contributes to a sustainable society in various ways, including donating a portion of its sales to “more trees.”

• Official Website: https://www.innisfree.jp/

• Official Instagram: https://www.instagram.com/innisfreejapan/

• Official X: https://twitter.com/innisfreeJapan

• Official TikTok: https://www.tiktok.com/@innisfreejapan

The Future of Hydration in Kawaii Beauty

The nationwide launch of INNISFREE’s Green Tea Ceramide Milk Essence Toner marks a significant step for the brand, bringing a highly anticipated product to a broader audience. Its blend of traditional Jeju Island ingredients with advanced science, coupled with a texture that promises both richness and rapid absorption, aligns perfectly with the evolving demands of the kawaii beauty market. As consumers increasingly prioritize effective, gentle, and ethically-produced skincare, this toner is poised to become a beloved staple, influencing future trends in hydration and barrier care within the global kawaii beauty landscape.