Échiré Pâtisserie au Beurre Celebrates Love with Limited-Edition Valentine’s & White Day Collection
French Butter Delights Take Center Stage with “Avec l’amour pour toujours” Theme
Échiré Pâtisserie au Beurre, the renowned specialist in sweets made with French A.O.P. certified Échiré butter, is set to enchant customers this Valentine’s and White Day season. From January 15 to mid-March 2026, stores in Shibuya, Shinjuku, Nagoya, Yokohama, and Ikebukuro will transform into havens for thoughtful gifting, offering exclusive limited-edition design boxes and shoppers. The campaign, themed “avec l’amour pour toujours” (with love forever), emphasizes expressing gratitude and affection in daily life.
Limited-Edition Financiers and Madeleines in Special Packaging
Central to this seasonal offering are the popular Financiers and Madeleines, pastries beloved for their distinct flavors and textures. The Financier, crafted with Échiré butter and carefully selected almonds, delivers a rich, lingering taste. The Madeleine, on the other hand, combines the refined flavor of Échiré butter with a refreshing hint of lemon peel. These treats will be presented in special white gift boxes adorned with the vibrant red message “avec l’amour pour toujours.” Opening a box promises a delightful aroma, enveloping the recipient in a sense of happiness.
This year’s message, “avec l’amour pour toujours,” reflects a theme of
