Bonobono’s Grand Adventure: A Mystery-Solving & Shopping Rally Across Miyagi’s Coastal Wonders

Unveiling the “Gurutto Uminote Stamp Rally”

Originating from the creative mind of Mikio Igarashi, a native of Miyagi Prefecture, Bonobono has charmed audiences for decades. To honor these significant milestones, a special collaboration is taking place across the Sendai coastal area, stretching approximately 12 kilometers from Sendai Port to the Yuriage district in Natori City. This vibrant region, known for its shopping facilities, leisure spots, and abundant nature, provides the perfect backdrop for Bonobono’s latest adventure.

The stamp rally, titled “Gurutto Uminote Stamp Rally,” invites participants to explore 28 designated spots, including shopping centers and mystery locations. By making purchases or solving puzzles, participants collect stamps, which can then be used to enter a lottery for a chance to win exciting prizes. These prizes include activity tickets, shopping vouchers, and exclusive “Bonobono x Musubi Maru” collaboration goods.

Musubi Maru, a charming samurai-themed rice ball character, serves as Miyagi Prefecture’s tourism PR character. This collaboration brings together two iconic figures, creating a unique blend of local charm and beloved anime culture.

How to Participate and What Awaits You

Participation is straightforward: simply scan a QR code to access the stamp rally platform. At shopping locations, stamps are earned through purchases, while at designated mystery spots, solving a puzzle unlocks a stamp. It’s a delightful blend of retail therapy and brain-teasing fun, perfect for families and fans alike. The event also features special photo spots where visitors can capture memories with Bonobono and his forest friends, as well as locations offering limited-edition Bonobono stickers on a first-come, first-served basis.

For those eager to test their detective skills, a practice puzzle is available to warm up before the main event:

Full details on participation and prize information can be found on the event’s official page: Event Details

Exclusive Collaboration Goods

Adding to the excitement, a range of “Bonobono x Musubi Maru” collaboration goods were released on January 5th, 2026, and are also available as lottery prizes. These charming items include:

Acrylic Stands
Semi-3D Rubber Magnets
Clear Multi-Cases
Clear Bottles

More information on these delightful goods can be found here: Collaboration Goods Details

The Enduring Charm of Bonobono

Bonobono, first serialized in 1986, has sold over 9.5 million copies. The TV anime, which began broadcasting in 2016, continues to air every Saturday morning on Fuji TV, with catch-up streaming available on FOD. The series centers around Bonobono, a curious sea otter pup, and his quirky forest friends, who gently explore the truths of life through their innocent interactions.

One fan shared their excitement, stating, “I’ve loved Bonobono since I was a child, and seeing him collaborate with Musubi Maru in Miyagi makes me so happy! It’s a wonderful way to experience both the character and the beautiful local area.” This sentiment echoes the heartwarming connection fans feel with the series.

Connecting Culture and Community

This “Gurutto Uminote Stamp Rally” is more than just an event; it’s a testament to the enduring appeal of Bonobono and an innovative way to promote regional tourism. By intertwining beloved characters with local attractions, such initiatives create immersive experiences that resonate deeply with visitors. This approach not only celebrates Japanese pop culture but also fosters a deeper appreciation for regional charm, potentially inspiring similar collaborations that boost local economies and cultural exchange for global fans of Kawaii culture.

For more information on Bonobono and related events, please visit: