Beyond the Morning Rush: Qualitas Launches ‘Keep Oil’ for All-Day Frizz-Free, Fluffy Curls
Unlock the secret to lasting salon-quality styles with a revolutionary oil that defies humidity and repairs with heat.
Japanese haircare brand Q+ (Qualitas), from Elumild Co., Ltd., is set to transform daily hair routines with the launch of its new “Q+ Keep Oil.” This innovative product, available for pre-order on Rakuten from January 8, 2026, and launching mid-January, directly addresses a common frustration shared by many: curls that collapse and frizz that appears the moment you step outside.
Unlike traditional styling products that can feel sticky or stiff, Q+ Keep Oil promises a delicate balance of “shine” and “fluffiness.” It also boasts a unique feature: “heat-active ingredients” that repair hair cuticles with every pass of a curling iron or straightener, turning heat damage into a care opportunity.
Unwavering Style-Keeping Power
The core of its long-lasting effect lies in the “Myristoyl Pullulan” ingredient, which forms a thin, invisible veil around each strand of hair. This protective layer helps maintain the styled shape against humidity and movement, ensuring your morning efforts last until evening.
Effortless “Fluffy-Shiny” Hair
Developed with the concept of a “non-greasy, foolproof oil,” its light texture spreads evenly and penetrates hair smoothly. This eliminates common concerns associated with hair oils, such as applying too much, stickiness, or a heavy feel. Feedback from monitors highlights its ease of use: “It was easy to spread on hair and curl smoothly,” and “It created shine without stickiness, making hair setting easy even for beginners.” Its lightweight nature also makes it ideal for targeted use on areas prone to collapsing, like bangs or wispy side hairs.
Heat-Activated Repair for Healthier Hair
Q+ Keep Oil incorporates “heat-active ingredients” like γ-docosalactone and meadowfoam-δ-lactone. These components react to the heat from styling tools, working to smooth and tighten the hair cuticle. This process protects hair from daily humidity and dryness, making it more manageable. The product redefines heat styling from a damaging act to a hair-caring ritual.
An Alluring “JUICY FLORAL” Scent
The oil is infused with a “JUICY FLORAL” fragrance, a sophisticated blend that evokes the transparent sweetness of fruits layered with elegant floral notes. This perfume-like scent is designed to linger, creating an aura that might just prompt others to ask, “What perfume are you wearing?”
Fragrance Notes:
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Top: Cassis, Apple, Bergamot
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Middle: Magnolia, Rose, Geranium
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Last: Amber, Patchouli, Musk
Availability
The “Q+ Keep Oil” (120ml) is available for pre-order at a special introductory price on Rakuten from January 8, 2026, 00:00 JST to January 18, 2026, 09:59 JST. General sales will commence sequentially from mid-January.
Where to Purchase:
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Rakuten: https://item.rakuten.co.jp/tsurunishi/90xb0fbrb3vqv/
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Amazon
Learn More:
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Official Website: https://quali-tas.jp/
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Official Instagram: https://www.instagram.com/quality_plus_official/
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Official X: https://x.com/qualityplus_jp
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Official LINE: https://lin.ee/O3ZqBH2
The World of Q+ (Qualitas)
Q+ is a haircare brand dedicated to providing salon-quality results at home, meticulously developed to address diverse hair concerns such as dryness, split ends, frizz, waves, and tangles. Its extensive product lineup caters to varying ages, hair types, and habits, striving to unlock the natural beauty of every individual’s hair.
A Future of Effortless Beauty
As beauty routines evolve globally, products like Q+ Keep Oil, which seamlessly blend advanced hair repair with effortless styling, signal a new era for haircare. This approach, transforming the act of heat styling from a necessary evil into a beneficial treatment, could pave the way for more integrated and intelligent beauty solutions. For fans of kawaii culture abroad, this means access to innovative Japanese beauty secrets that promise not just cute styles, but lasting hair health, making everyday styling a truly joyful experience.
