WEGO Unveils ‘Cute & Kitsch’ Collaboration with Korean Lifestyle Brand MAFAVARCHIVE

WEGO Teams Up with MAFAVARCHIVE for a “Cute & Kitsch” Collection
1. Korean Lifestyle Brand Infuses Playful Energy into Japanese Street Style from January 9, 2026
The Collection: Trendy Apparel and Exclusive “Orang-i” Goods
Where to Find the Collection
Exclusive Novelty Sticker Campaign
Connecting Cultures: The Future of Kawaii Fashion

WEGO Teams Up with MAFAVARCHIVE for a “Cute & Kitsch” Collection

Korean Lifestyle Brand Infuses Playful Energy into Japanese Street Style from January 9, 2026

Fashion retailer WEGO has announced an exciting collaboration with MAFAVARCHIVE, a lifestyle brand hailing from South Korea. This partnership is set to launch a new collection of apparel and exclusive goods, available from Friday, January 9, 2026, at select WEGO stores nationwide and on the WEGO ONLINE STORE.

MAFAVARCHIVE is celebrated for its “cute and kitsch” aesthetic, appealing to those who embrace playful and unique designs. The brand is well-known for its charming character, “Orang-i” (a monkey-like figure), and offers a range of items designed to bring joy and affection into everyday life. This collaboration perfectly blends MAFAVARCHIVE’s whimsical spirit with WEGO’s dynamic fashion sensibility.

The Collection: Trendy Apparel and Exclusive “Orang-i” Goods

The collection features a vibrant array of apparel that combines current trends with a sense of fun. Highlights include leopard-print sweat setups and denim skirts adorned with faux fur, reflecting a bold yet adorable style. Beyond clothing, the collaboration introduces a variety of WEGO-exclusive merchandise featuring “Orang-i” reimagined as an angel – a charming twist that adds a special touch for fans. These unique items allow enthusiasts to infuse their fashion and daily routines with MAFAVARCHIVE’s distinctive charm.

Among the notable items are:

Faux Fur Hooded Zip Parka: ¥5,999 (tax incl. ¥6,599) – Available in Pink (leopard print), Green (camouflage print), Black. Free size.
Sweat Pants: ¥4,499 (tax incl. ¥4,949) – Available in Pink (leopard print), Green (camouflage print), Black. Free size.
Jacquard Knit: ¥4,999 (tax incl. ¥5,499) – Available in White Ivory, Black. Free size.
Skirt: ¥4,499 (tax incl. ¥4,949) – Available in Denim. Sizes S, M.
Boston Bag: ¥3,999 (tax incl. ¥4,399) – Available in Pattern 1 (camouflage print), Pattern 2 (leopard print).
Cap: ¥2,499 (tax incl. ¥2,749) – Available in Sumikuro, Pattern 1 (camouflage print).
Hair Tie: ¥1,299 (tax incl. ¥1,429) – Available in Pattern 1, Pattern 2.
Orang-i Set Keychain: ¥1,999 (tax incl. ¥2,199) – Available in Light Beige, Light Pink.
Banana Set Keychain: ¥2,299 (tax incl. ¥2,529) – Available in Pattern 1.
Orang-i Face Pouch: ¥1,999 (tax incl. ¥2,199) – Available in Light Beige, Light Pink.
Angel Fluffy Wallet: ¥1,799 (tax incl. ¥1,979) – Available in Light Beige, Light Pink.

Where to Find the Collection

The MAFAVARCHIVE x WEGO collaboration will be available from January 9, 2026. Online sales begin at 10:00 AM on the WEGO ONLINE STORE on the same day.

Participating WEGO Stores:

Shinsaibashi Store
Sapporo Store
Sendai Parco Store
Aeon Mall Takasaki Store
Omiya Arche Store
LaLaport TOKYO-BAY Store
SHIBUYA109 Store
Yokohama Vivre Store
Nagoya Parco Store
LaLaport Aichi Togo Store
HEP FIVE Store
Kawaramachi OPA Store
Hiroshima Store
Fukuoka Parco Store
Amu Plaza Kumamoto Store
WEGO 1.3.5… Harajuku Store

Exclusive Novelty Sticker Campaign

Customers purchasing collaboration items at participating stores will receive a special novelty sticker. These stickers feature two different designs, one for stores in the Kanto region and another for stores in the Kansai region. Act fast, as these limited-edition stickers are available only while supplies last! Fans are already buzzing with excitement over this fresh fusion of Korean cool and Japanese street style, eager to collect both designs.

Connecting Cultures: The Future of Kawaii Fashion

This collaboration between MAFAVARCHIVE and WEGO exemplifies the growing synergy between Korean and Japanese street fashion, bringing diverse interpretations of “cute” to a broader audience. Such partnerships are crucial in evolving kawaii culture beyond its traditional boundaries, encouraging a global exchange of playful and expressive styles. As fashion continues to transcend borders, expect to see more innovative blends that redefine what it means to be cute and chic.

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