Rilakkuma and DARS Offer a Moment of Sweet Respite with Exclusive Campaign
Morinaga Seika Co., Ltd. is launching an exciting collaboration between its rich, milky DARS chocolates and the globally adored character, Rilakkuma. Kicking off on January 6, 2026, this campaign invites fans to embrace the concept of “hitoyasumi” (a little break) with a series of delightful promotions, including chances to win exclusive Rilakkuma merchandise.
The campaign features Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma in various charming poses, embodying the theme of taking a moment to relax. A total of 1,350 lucky participants will receive original collaboration goods, alongside opportunities to collect unique clear files and participate in social media giveaways. The initiative aims to spread smiles through the simple pleasure of DARS chocolate.
For full details, visit the special campaign website:
https://www.morinaga.co.jp/dars/rilakkuma/
Dive into the Collaboration Campaigns
1. DARS x Rilakkuma Original Goods Present Campaign
Fans can enter a lottery to win exclusive DARS x Rilakkuma original merchandise by purchasing eligible DARS products. The campaign offers three character-themed courses, each running for a specific period, plus an “All Characters” course available throughout the entire campaign, allowing participants to choose their favorite combinations.
Campaign Period: January 6, 2026 (Tue) 11:00 AM – February 25, 2026 (Wed) 10:55 AM (JST)
Course Periods:
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Rilakkuma + Korilakkuma Course: January 6 (Tue) 11:00 AM – January 23 (Fri) 10:55 AM
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Korilakkuma + Chairoikoguma Course: January 23 (Fri) 11:00 AM – February 9 (Mon) 10:55 AM
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Rilakkuma + Kiiroitori Course: February 9 (Mon) 11:00 AM – February 25 (Wed) 10:55 AM
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All Characters Course: January 6 (Tue) 11:00 AM – February 25 (Wed) 10:55 AM
How to Apply: Take a photo of your purchase receipt for one or more eligible DARS products and apply via the online form. Detailed instructions and terms are available on the special campaign website.
Prizes:
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A Prize (3 eligible products for 1 entry): Leather Pouch (Total 150 winners; 50 per course)
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B Prize (2 eligible products for 1 entry): 2-Way Tumbler (Total 300 winners; 100 per course)
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C Prize (1 eligible product for 1 entry): Leather Pass Case (Total 600 winners; 200 per course)
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All Characters Prize (1 eligible product for 1 entry): Original Pouch (Total 300 winners)
Eligible products include “DARS Milk,” “White DARS,” and various “DARS Premium” flavors such as “Rich Cacao,” “Rich Strawberry,” “Elegant Vanilla,” and “Elegant Mixed Berry.”
2. X (formerly Twitter) Follow & Repost Campaign
Follow Morinaga Chocolate’s official X account (@MorinagaChoco) and repost the designated campaign post for a chance to win an original design QUO Card Pay worth 1,000 yen. 100 lucky winners will be chosen.
Application Period: January 6 (Tue) 11:00 AM – January 12 (Mon) 11:59 PM (JST)
3. Original Clear File Present Campaign
Purchase three eligible DARS products and receive one original clear file (two designs available) as a gift. This offer is available sequentially from January 6, 2026, and will end once supplies run out at each participating store.
4. Original Smartphone Wallpaper Present Campaign
Follow Morinaga Chocolate’s official X account (@MorinagaChoco) and quote-repost the designated campaign post to receive a random original smartphone wallpaper featuring one of the four collaboration characters. Everyone who participates will receive a wallpaper!
Application Period: January 6 (Tue) 11:00 AM – February 25 (Wed) 10:55 AM (JST)
About Rilakkuma
Rilakkuma, meaning “bear in a relaxed mood,” is a beloved character who lives with Korilakkuma and Kiiroitori at the home of an office worker named Kaoru. Rilakkuma’s main interests are daily meals and snacks, with favorites including pancakes, omurice, pudding, and dango (sweet dumplings). Chairoikoguma is a friend who lives in the Honey Forest, adding to the delightful world of Rilakkuma. The identity of the person inside the costume remains a charming mystery.
For more information on Rilakkuma, visit:
https://www.san-x.co.jp/rilakkuma/profile/
This collaboration is a perfect example of how two comforting elements—delicious chocolate and an iconic character known for relaxation—can come together to create a truly special experience. For fans of Rilakkuma worldwide, this campaign is a sweet reminder to pause, enjoy a DARS chocolate, and embrace a moment of “hitoyasumi.” It highlights the enduring charm of Japanese kawaii culture and its ability to bring joy through simple, heartwarming collaborations. So, if you’re a Rilakkuma fan, don’t miss out on these delightful treats and treasures!
