Sekkisei Unveils All-in-One Brightening Day Care Emulsion: Your New Secret for Luminous Skin
KOSÉ’s renowned skincare brand, Sekkisei, is set to revolutionize your morning routine with a single product that brightens, protects, and primes.
KOSÉ, a leading global beauty company, has announced the launch of a groundbreaking new product from its globally beloved skincare brand, Sekkisei. On March 16, 2026, the “Medicinal Sekkisei Brightening Day Care Advance” (quasi-drug, non-print price) will hit shelves, promising to simplify and elevate daily skincare for countless users. This innovative daytime brightening UV emulsion is designed to fulfill three essential roles in one: a milky lotion, a powerful sunscreen, and a flawless makeup primer.
The Triple-Threat Formula for Radiant Skin
This single product streamlines your morning ritual without compromising on results, offering comprehensive care that protects, moisturizes, and enhances. With an impressive SPF50+ / PA++++, it provides the highest level of UV protection available in Japan, ensuring your skin is shielded from the sun’s harsh rays.
Point 1: Brightening and Skin Roughness Prevention
At its core, the “Medicinal Sekkisei Brightening Day Care Advance” is formulated with KOSÉ’s unique brightening and skin roughness-preventing active ingredient: W-Glycyrrhetinic Acid Stearyl, derived from licorice. This powerful component works diligently to prevent skin irritation while simultaneously suppressing melanin production, effectively preventing the formation of dark spots and freckles. The emulsion also boasts a blend of carefully selected traditional Japanese and Chinese plant-derived beauty ingredients, including a high concentration of Japanese Coix Seed Extract, which collectively work to enhance the skin’s inherent clarity and translucence, revealing a natural, healthy glow.
Point 2: Superior UV Protection and Deep Hydration
The product introduces a “Smooth Moist Formula” that strikes a delicate balance between rich moisture and a light, comfortable feel. This milky lotion delivers profound hydration, combating dryness and the damaging effects of UV exposure. With 75% beauty serum in its formulation (excluding powders and UV absorbers), it ensures a refreshing and continuous moisturizing sensation throughout the day, making it a joy to apply. Beauty enthusiasts everywhere are already buzzing about the prospect of streamlining their morning rituals without compromising on efficacy. ‘It’s like having a personal skincare assistant in a single tube,’ one fan might exclaim, anticipating its arrival.
Point 3: Flawless Makeup Primer Function
Beyond skincare, this emulsion acts as an exceptional makeup primer. It meticulously smooths out skin irregularities, creating a perfect canvas that significantly improves foundation adhesion. Infused with “translucency powder” and “makeup-lasting ingredients,” it helps achieve a bright, beautiful finish that resists makeup creasing and fading. For those with bustling mornings, this multi-functional product offers both delightful ease of use and tangible efficacy.
Ingredients for Enhanced Beauty
The advanced formula includes:
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Brightening and Skin Roughness Prevention: Licorice-derived active ingredient (W-Glycyrrhetinic Acid Stearyl)
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Traditional Japanese and Chinese Plant Extracts: High concentration of Japanese Coix Seed (Yi Ren) Extract, Angelica Acutiloba (Toki) Extract, Melothria (Shirare) Extract, Coix Seed (Yi Ren) Water, Jujube (Taiso) Extract, Fermented Coix Seed (Yi Ren) Extract, Salicornia Herbacea (Sangoso) Extract.
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Other Key Ingredients: Plant-derived Squalane, Translucency Powder (n-octylsilylated titanium dioxide), Makeup-lasting ingredients (anhydrous silicic acid).
Sekkisei’s Legacy of Transparency and Sustainability
Since its inception in 1985, Sekkisei has been celebrated globally for its commitment to delivering translucent skin through formulations rich in traditional Japanese and Chinese plant extracts. Embracing the brand message, “When you become beautiful, the Earth also becomes beautiful,” Sekkisei has long championed sustainability initiatives, notably the “SAVE the BLUE” project, where a portion of sales contributes to environmental conservation. The brand’s reach extends across 15 countries and regions worldwide, a testament to its enduring quality and appeal.
For more information about the brand, visit the official Sekkisei website:
This innovative launch from Sekkisei is poised to redefine daily skincare, offering a glimpse into a future where beauty routines are not only effective but also effortlessly integrated into busy lifestyles. It’s a testament to the brand’s continuous evolution, meeting the demands of modern consumers who seek both high performance and convenience in their pursuit of radiant, healthy skin.
