Sapporo Black Label Steps into High Fashion with General Scale. Collaboration
Sapporo Beer, a group company of Sapporo Holdings Ltd., is set to launch an exclusive collaboration sneaker, the “Kuro Label × General Scale. Collaboration Sneaker.” This limited-edition footwear, designed by Yasuhiro Mihara of Maison MIHARA YASUHIRO, will be available for pre-order starting January 5th on the EC shop “Sapporo Nama Beer Kuro Label THE SHOP,” accessible through the membership site “CLUB Kuro Label.” This partnership marks a unique blend of beverage culture and cutting-edge fashion, offering a fresh expression of adult style.
A Fusion of “Adult’s Raw” and Avant-Garde Design
The collaboration sneaker embodies the communication theme of “Sapporo Nama Beer Kuro Label,” known as “Adult’s Raw” (an evocative Japanese phrase suggesting sophisticated authenticity). The design features a chic black base, subtly infused with a playful spirit that appeals to the discerning adult. Key details include overlapping Kuro Label and General Scale. logos on the insole, color schemes reminiscent of Kuro Label’s branding, star-shaped eyelets, and distinct heel logos.
Meet the Visionary Behind the Design: Yasuhiro Mihara
At the heart of this collaboration is Yasuhiro Mihara, the acclaimed designer behind “Maison MIHARA YASUHIRO.” His brand, established in 1996, is celebrated for its unique approach to footwear and apparel, often deconstructing and reconstructing classic styles. Mihara’s “General Scale.” line, launched in 2021, is inspired by the beauty of aged vintage combat boots, aiming to create durable, art-like footwear that captures the essence of past times. The creative process behind this special sneaker, along with an exclusive interview with Yasuhiro Mihara, will be revealed on a dedicated microsite within “CLUB Kuro Label” from the same day.
Pre-Order Details and Product Lineup
The “Kuro Label × General Scale. Collaboration Sneaker” is available for a limited pre-order period, ensuring its exclusivity as a made-to-order item. Fashion enthusiasts and beer aficionados alike can anticipate a stylish addition to their wardrobe.
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Product Name: Kuro Label × General Scale. Collaboration Sneaker
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Pre-Order Period: January 5, 2026 (Mon) 13:00 – February 27, 2026 (Fri) 23:59 (JST)
- Note: Due to being made-to-order, shipping is scheduled for late August 2026. Delays may occur due to unforeseen circumstances, and pre-orders may close early if the maximum order quantity is reached.
- Sales Price: 31,900 JPY (including shipping and tax)
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Product Lineup: Available in two sophisticated color variations.
Exploring the Collaboration: Where to Find More
For those eager to delve deeper into this unique partnership, several resources are available:
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CLUB Kuro Label (Membership Site): https://c-kurolabel.jp/
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Sapporo Nama Beer Kuro Label THE SHOP: https://theshop.c-kurolabel.jp/
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Product Sales Page: https://theshop.c-kurolabel.jp/products/list?category_id=5
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Special Collaboration Site (featuring Yasuhiro Mihara’s interview): https://theshop.c-kurolabel.jp/gs_mmy2026/
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Maison MIHARA YASUHIRO Official Site: https://miharayasuhiro.jp/
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Yasuhiro Mihara Official SNS: https://www.instagram.com/miharayasuhiro_official/
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Sapporo Nama Beer Kuro Label Brand Site: https://www.sapporobeer.jp/beer/
This collaboration between Sapporo Black Label and General Scale. by Yasuhiro Mihara transcends traditional brand boundaries, offering a sophisticated product that resonates with a lifestyle of refined taste and playful exploration. It highlights a growing trend of Japanese brands exploring innovative ways to connect with consumers, promising an exciting future for cross-industry creative partnerships.
