POOLDE Returns to THE [ ] STORE: PELI’s 2026 SS Collection Brings ‘Melted’ Denim & Romantic Jewels to Shibuya

A Glimpse into the 2026 SS Collection

The collection features a range of distinctive items that embody POOLDE’s signature blend of the unconventional and the elegant. Visitors will find:

• Switch Denim Jacket (Black・Blue) / ¥53,900: A versatile transformer jacket, newly available in denim fabric with a hood. Its 10-way adaptability ensures it can be styled for any season, making it a truly unisex piece.

  

• Sheer Melted Boots (Beige・Black) / ¥59,400 & Liquid Denim Boots (Black・Blue) / ¥59,400: The popular melted boots return, reimagined in a spring/summer-appropriate sheer material and a soft denim. The adjustable length and comfortable fit offer a tactile delight. All sizes will be available for fitting, encouraging visitors to experience their exceptional comfort.

  

• Downward Rose Ring (9-17号) / ¥22,000 & Thorn Wrap Ring (9-17号) / ¥39,600: A romantic jewelry series featuring rose vines. These pieces, usually made-to-order, will be available for immediate purchase and takeaway during the pop-up, offering a rare opportunity to acquire them instantly.

  

• Liquid Denim Pants (Blue・Charcoal・Black) / S・M・L ¥35,200: These denim pants feature POOLDE’s characteristic melted design, with a silhouette that curves outward like banana pants for an intriguing, fluid look. An expanded size range ensures a wider selection.

  

Please note that jewelry quantities are limited, and some items like the Liquid Denim Pants in Black will be available for order only if stock runs out. Item availability may change without prior notice.

The Visionary Behind POOLDE: PELI

Creative director and designer PELI, also known for her work as a DJ, brings a distinct philosophy to POOLDE. Her designs are rooted in a fascination with “mischief,” the “occult,” and “conflicting romance,” infused with a sense of “uncontainable cuteness” that appeals to the grown-up yet playful spirit. PELI’s creations often feel like wearable art, pushing boundaries while retaining a playful charm. One can almost hear the bass drop from her DJ sets influencing the rhythm of her designs. Her rich background includes founding the apparel brand PAMEO POSE and the pet goods select shop PEGION. Follow her creative journey on Instagram.

Experience THE [ ] STORE

THE [ ] STORE is an innovative OMO (Online Merges Offline) solution designed for EC/D2C brands. It allows visitors to use their smartphones to scan QR codes for product purchases and membership registration. This seamless integration enables brands to manage online and offline purchase data and member information through ecforce, facilitating easier analysis and improved CRM strategies for enhanced customer experiences. Beyond QR code-based shopping, the store also supports POS-based transactions.

The pop-up store is located on the North 2F of RAYARD MIYASHITA PARK (6-20-10 Jingumae, Shibuya-ku, Tokyo), easily accessible with a 3-minute walk from Shibuya Station. Operating hours are from 11:00 to 21:00.

This third collaboration between POOLDE and THE [ ] STORE signifies a growing trend in Japanese fashion: the seamless integration of online and offline retail experiences, offering consumers a deeper, more immersive engagement with brands. For international fans of Japanese fashion and ‘Kawaii’ culture, this innovative approach, coupled with PELI’s distinctive vision, suggests a future where unique designs are more accessible and retail experiences are increasingly interactive and memorable, bridging the gap between digital discovery and tangible style.