A New Year, A New Ritual: haru’s HAPPY BAG 2026 Invites “Plus Care” for Hair and Spirit
As the new year dawns, bringing with it a sense of fresh beginnings and renewed hope, the head beauty brand “haru,” renowned for its long-selling kurokami scalp all-in-one shampoo, is launching a special, limited-time offering: the 《HAPPY BAG 2026》. Available from January 5, 2026 (Monday) for just nine days, this collection is designed to introduce a “plus care” routine into daily hair care, transforming it into a new habit that nurtures both hair and mind. The philosophy is simple yet profound: when your hair is in order, your feelings are in order.
The Essence of “Plus Care” for a Brighter Year
The start of a new year is a powerful moment, brimming with the potential for positive change. It’s an opportune time to take a step towards a renewed self. haru believes that incorporating a small dose of “plus care” into one’s daily hair routine can be a catalyst for this transformation. This isn’t about adding complexity, but rather about making existing care more comfortable and personalized. The brand’s 《HAPPY BAG 2026》 aims to provide that very impetus, fostering a sense of well-being that extends beyond just beautiful hair.
Discover the Exclusive HAPPY BAG 2026 Sets
For those ready to embark on this journey of self-care, the HAPPY BAG 2026 offers thoughtfully curated sets. More details can be found on the dedicated special page: https://www.haru-shop.jp/lp?u=rcp2601001
Campaign Details:
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Campaign Name: New Year’s Beginning, Plus Care. HAPPY BAG 2026
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Duration: January 5 (Mon) – January 13 (Tue), 2026, 10:59 AM
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Sales Channel: haru Official Online Shop Special Page
Featured Special Sets:
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Heat Care 6-piece Set: A value set featuring popular shampoos and a high-power, ultra-lightweight dryer.
- Includes: kurokami scalp (Original, Lavender, Green, Winter Recipe) 1 bottle each + Protect Hair Milk 1 bottle + kaze pro High-Power Dryer.
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Moist Care 4-piece Set: A recommended set for combating winter dryness damage.
- Includes: kurokami scalp (Original, Winter Recipe) 1 bottle each + Protect Hair Milk 1 bottle + Deep Breath Oil.
Other special sets are also available. Please check the special page for full details.
Exclusive Gift with Purchase
As a special treat, customers who purchase the “kaze pro High-Power Dryer” – a professional-grade, high-airflow, ultra-lightweight dryer designed to bring salon-quality results to your home – will receive an original haru multi-pouch as a gift. This stylish pouch is perfect for carrying your dryer and other essentials, even when traveling. Please note that this special gift is available while supplies last.
About haru: Cultivating “Head Beauty”
haru is a head beauty brand that champions a new self-care habit: “Head Beauty.” This concept encourages individuals to connect with themselves through the ritual of caring for their hair and scalp. The brand’s flagship product, “kurokami scalp (haru shampoo),” an all-in-one, rinse-free shampoo, has achieved over 8 million units shipped, a testament to its enduring popularity. haru products are available through its EC site and approximately 5,000 stores nationwide. The brand is dedicated to supporting individuals in embracing aging positively and living authentically and beautifully, by continuously offering diverse products and experiences.
To explore more about haru and its offerings, visit their official platforms:
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haru Official Online Shop: https://www.haru-shop.jp/
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haru Official Instagram: https://www.instagram.com/haru_tennen100/
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haru Official LINE: https://page.line.me/460ekqvm?openQrModal=true
This New Year, haru invites everyone to embrace the power of “plus care” and discover how a refreshed hair routine can lead to a more confident and beautiful self, setting a positive tone for the year ahead.
