A Whimsical Journey into Dior Addict’s Sweet Realm
This dream-like candy shop environment, pulsating with the spirit of Dior, promises an escape from the ordinary, offering sweet and fulfilling moments. For this spring’s collection, Dior Makeup Creative and Image Director Peter Philips, alongside Perfume Creation Director Francis Kurkdjian, have united the two creative realms of “makeup” and “fragrance” under a playful, singular Dior Addict vision.
Introducing the New Dior Addict Lip Glow Oil
The reinvented Dior Addict Lip Glow Oil is a new care oil gloss designed to deliver a “thick, plump effect.” It provides fresh, juicy hydration that adheres perfectly to the lips. This innovative gloss comes in three distinct new finishes—Sparkly, Glazed, and Juicy—offering a candy-like shimmer and a burst of color. It adapts to the pH of your lips, creating a unique, personalized flush and a sweet, glossy pout.
Explore the Lip Glow Oil’s New Finishes:
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Juicy Finish: Offers a fresh, vibrant look.
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Sparkly Finish: Infused with delicate shimmer for a dazzling effect.
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Glazed Finish: Provides a rich, lustrous shine.
The new Dior Addict Lip Glow Oil is available in 14 shades (including 2 limited edition) for 4,500 yen (excluding tax) / 4,950 yen (including tax).
Discover the Enchanting Dior Addict Fragrances
Alongside the lip oils, Dior Addict introduces three new fragrances. These scents are a harmonious blend of rose, iris, and jasmine, enveloped in a vanilla whip, creating a fruity and sweet aroma that is sure to bring a smile. At the Dior Addict Candy Shop, visitors can immerse themselves in the charm of these sweet narratives.
The new Dior Addict Rosy Glow (Eau de Parfum), Dior Addict Purple Glow (Eau de Parfum), and Dior Addict Peachy Glow (Eau de Parfum) are available in 30mL for 8,600 yen (excluding tax) / 9,460 yen (including tax), and 50mL for 13,800 yen (excluding tax) / 15,180 yen (including tax). These products are scheduled for release on January 1, 2026.
An Immersive Sweet Shop Experience
The event offers a comprehensive exploration of both new product lines. In the makeup area, guests can experiment with all 14 shades of the new Dior Addict Lip Glow Oil, discovering the perfect hue to match their personal style and mood. The fragrance area invites a deeper dive into the world of the new scents, promising a luxurious experience that awakens the senses and envelops visitors in a sweet magic. The dream-like banquet area, a fusion of sweets and new items, sets the stage for a dazzlingly sweet celebration.
Dior invites visitors to “forget the everyday and indulge in sweet, fulfilling moments” within this enchanting space.
Event Details
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Event Name: INSIDE THE DIOR ADDICT SWEET SHOP – Dior Addict Candy Shop
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Dates: January 22 (Thursday) – January 25 (Sunday), 2026
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Hours: 11:00 AM – 8:00 PM (Last entry 7:30 PM)
- Note: On January 22 only, hours will be 11:30 AM – 8:00 PM.
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Venue: 6142
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Address: 6-14-2 Jingumae, Shibuya-ku, Tokyo
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Admission: Reservation required (free entry, with reservation benefits). Reservations open from January 13, 2026 (Tuesday).
- Note: A small number of same-day entry slots may become available due to cancellations. Please check directly with staff at the venue if you wish to inquire about same-day entry. Entry is not guaranteed.
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Event Special Page: https://dior.com/ja_jp/beauty/makeup/dior-addict-popup.html
- Important: To enter the event and purchase products, you must add the Dior Beauty official LINE account as a friend and connect your LINE account via your smartphone. Event dates and times are subject to change; please check the official special website for details. Payments at the venue can be made using various credit cards, electronic money, and QR payment. Cash payments are not accepted.
The Future of Kawaii Beauty
This immersive pop-up event exemplifies how luxury brands are embracing interactive experiences to connect with consumers, especially within Japan’s vibrant kawaii culture. By blending playful aesthetics with sophisticated product launches, Dior is not just selling cosmetics and fragrances; it’s offering a memorable journey. This trend of experiential marketing, particularly with a sweet and imaginative twist, will likely continue to shape how beauty products are introduced, making every launch feel like a special, shareable celebration for beauty enthusiasts worldwide.
