ETVOS Brings “Twin Charm” to Osaka: Discover Your Spring/Summer Glow
Japanese mineral cosmetics pioneer ETVOS is set to enchant beauty enthusiasts with a special pop-up event at Hanshin Umeda Main Store’s 2nd floor C・CUBE Event Space. From January 7th to January 13th, 2026, the brand will celebrate the launch of its highly anticipated 2026 Spring/Summer Collection, offering a week of exclusive experiences designed to unveil a new era of gentle yet vibrant beauty.
ETVOS has built its reputation on a commitment to sensitive skin, crafting Japanese-made mineral cosmetics and skincare that prioritize low-irritation formulations. Their makeup items are not only kind to the skin but are also easily removable with soap, embodying a philosophy that harmonizes beauty with skin health. This dedication to gentle efficacy has garnered a loyal following, making ETVOS a beloved name in the clean beauty landscape.
A Glimpse into the 2026 SS Collection and Exclusive Event Contents
The highlight of the event is the grand unveiling of the 2026 SS Collection, aptly named “Twin Charm.” This collection explores the delicate interplay of alluring beige and dignified pink, offering shades that allow individuals to express their unique charm. Visitors will be among the first to experience these new hues and textures that promise to define the season’s beauty trends.
Beyond the new collection, ETVOS has prepared a series of special engagements to delight attendees:
1. The Roulette Challenge: Spin to Win ETVOS Goodies
Customers who make a purchase of 3,300 yen (including tax) or more will have the chance to participate in a thrilling roulette challenge. Prizes range from an exclusive ETVOS original pouch to mini bottles of ETVOS’s popular Vital Superior Lotion or Serum, and various sample sets. This playful addition adds an extra layer of excitement to the shopping experience.
2. Professional Makeup Lessons with Official Artists
For those seeking expert guidance, the pop-up will host exclusive makeup lessons led by ETVOS’s official makeup artists. Learn professional techniques and discover how to best utilize the new collection to enhance your features. The schedule for the artists is as follows:
-
January 7th (Wednesday), 9th (Friday): Fumiaki Hori
-
January 10th (Saturday), 12th (Monday): Natsumi Hori
-
January 11th (Sunday): Ryo Ogawa
Reservations are recommended and can be made by phone or by inquiring with staff at the event space. This is a unique opportunity to receive personalized tips from industry professionals.
3. Special Gifts with Purchase
As a token of appreciation, customers spending 14,000 yen (including tax) or more will receive a special gift: the Vital Superior Nail Oil and a 1-day sample set from the Vital Superior Series. These gifts are available while supplies last, adding an extra incentive to explore ETVOS’s premium offerings.
ETVOS’s Unwavering Commitment to Sensitive Skin
ETVOS’s core philosophy revolves around a strict
