A Kaleidoscope of Cultures: Kansai University’s New Visual Identity
Kansai University has launched a striking new campus visual, a collaborative masterpiece with the internationally acclaimed design studio IC4DESIGN. Unveiled on January 3rd in newspaper advertisements, this intricate illustration, affectionately known as “Kandai World,” serves as a vibrant symbol of the university’s dedication to fostering international learning and a rich environment of multicultural coexistence.
This initiative marks a significant step in communicating the university’s widespread efforts in international education. Kansai University has consistently prioritized global learning, developing unique educational programs and initiatives that encourage collaboration among students from various backgrounds. These efforts were further solidified when the university, in partnership with Osaka Metropolitan University, had its “Osaka Social Impact Project (OSIP)” adopted by Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT). This project has spearheaded comprehensive reforms, including the development of multicultural coexistence courses and the creation of environments that naturally facilitate interaction between domestic and international students.
The Artistry Behind “Kandai World”
IC4DESIGN, known for its meticulous and imaginative illustrations, immersed itself in the Kansai University campus environment. The studio observed how students from different backgrounds and cultures naturally connect and learn together, capturing the university’s distinct atmosphere—a blend of “Gochattoshiteiru” (meaning diverse and bustling, yet harmoniously unified). This unique vibe was then interwoven with the dynamic energy of Osaka, meticulously brought to life through IC4DESIGN’s signature detailed style.
One of the visual’s most compelling features is its depth, offering new discoveries with every glance. Beyond showcasing the diversity of students, the illustration subtly incorporates historical figures and characters with ties to Kansai University, adding a playful dimension for both internal and external audiences to enjoy.
IC4DESIGN shared their perspective on the creation, stating, “We infused the atmosphere of ‘diversity and chaos yet somehow harmonious’ that we felt when visiting Kansai University directly into one single picture. While depicting the vibrancy of Osaka and the natural interactions of students, we also discreetly included historical figures and people connected to Kansai University, making it enjoyable down to the smallest detail.”
To delve deeper into the concept behind this captivating artwork, a special comment video is available:
Concept Comment Video
About IC4DESIGN
IC4DESIGN is an illustration and design studio based in Hiroshima, Japan, renowned globally for its intricate, humorous, and distinctive worldview. Their impressive portfolio includes a cover illustration for The New York Times Magazine in 2009 and numerous international projects, such as campaigns for UN Women. Their picture book series, Pierre the Maze Detective, has been published in over 30 countries worldwide and has garnered prestigious accolades, including awards at the Cannes Lions (one of the world’s three major advertising festivals), ADC, and ONE SHOW. More information can be found on their official website: IC4DESIGN Official Website
A Vision for the Future
Following its initial reveal, “Kandai World” will be progressively integrated into Kansai University’s public relations activities throughout 2026. It will feature prominently in various media, including posters, brochures, and the university’s website, to highlight its initiatives in multicultural coexistence and the progress of its international education programs to younger generations and society at large. This vibrant visual is poised to become a powerful emblem, attracting diverse students and showcasing how Japanese institutions are embracing and celebrating global perspectives, contributing to a richer understanding of contemporary Japanese culture abroad.
