Meet the JOY MACHINES
The initial lineup of “JOY MACHINES” includes four distinct personalities, each embodying a specific training machine:
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EBER (Aerobike): Focuses on sustained, long-term training with an emphasis on balanced effort.
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BEN (Bench Press): Champions classic, foundational training, stressing correct form and discipline.
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ABY (Abdominal Crunch): Inspires challenge and pushes boundaries, guiding users to achieve their objectives with a stoic charm.
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RANMARU (Running Machine): Creates an enjoyable atmosphere with rhythmic pacing, motivating users through their cardio sessions.
A Fusion of Human and AI Creativity
The visual identity of this project continues the concept of “people and AI creating new expressions,” first introduced in the initial phase. By blending filmed footage with advanced AI technology and editing, the visuals evoke the futuristic presence of “JOY MACHINES” while symbolizing JOYFIT’s forward-thinking brand experience. The core message, “JOY MACHINES – Towards a future of JOY with machines,” encapsulates a world where training is not just effective but also deeply enjoyable and intuitive.
To further engage users, a promotional video vividly portrays the arrival of “JOY MACHINES,” accentuating their unique personalities and impact through dynamic rhythm and immersive camera work. This video, designed to evoke a sense of unity with the machines and inspire a positive attitude towards training, will be accessible on the special campaign website, at all JOYFIT24 locations nationwide, and across platforms like YouTube, Instagram, and X.
“Train with JOY!” Campaign
To celebrate the launch of “JOY MACHINES,” JOYFIT24 is hosting a special “Train with JOY!” present campaign from January 5th to January 31st, 2026. A total of 115 lucky winners will receive prizes designed to support their fitness journey, including original “JOY MACHINES” merchandise, personal training tickets, and Amazon gift cards.
Campaign Details:
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Campaign Period: January 5th (Monday) – January 31st (Saturday), 2026
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Prizes:
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Special Prize: JOY MACHINES Original Goods (T-shirt & Tumbler) – 50 winners
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A Prize: minefit Body Care Gun – 10 winners
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B Prize: Personal Training Ticket – 10 winners
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C Prize: Amazon Gift Card – 35 winners
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D Prize: 108.TOKYO Artist Yoga Mat – 10 winners
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The special campaign website is open for anyone to participate, with the simple keyword “JOY.” Visit https://joyfit.jp/campaign-lp/joymachines/ to learn more and enter.
“This is a game-changer for anyone who’s ever felt intimidated by the gym environment,” one enthusiast might say, reflecting the sentiment that these AI companions could truly democratize fitness.
JOYFIT, a comprehensive fitness club brand with over 230 locations across Japan, offers various formats tailored to diverse lifestyles, including 24-hour gyms (JOYFIT24), yoga studios (JOYFIT YOGA), and specialized training centers (JOYFIT+). This new AI initiative further solidifies their commitment to supporting healthy living for all.
This introduction of “JOY MACHINES” signifies a bold step into the future of fitness, where AI acts as a personal guide, making exercise more engaging, understandable, and ultimately, more joyful. The integration of AI characters into daily workouts illustrates a growing trend towards personalized, technology-driven wellness solutions, promising a more interactive and supportive environment for individuals worldwide seeking to embrace a healthier lifestyle.
