Puchi Hina Friends x Village Vanguard: A Decade of Kawaii Celebration
Fans of the beloved YouTube channel “Puchi Hina Friends” are in for a treat as the group, known for their engaging Minecraft gameplay and vibrant personalities, teams up with the eclectic Japanese retailer Village Vanguard. This exciting collaboration marks a significant milestone, coinciding with the channel’s 10th anniversary in January 2026 and celebrating over 1.01 million YouTube subscribers. The special event brings the “Puchi Hina Friends” characters to life as charming Village Vanguard store staff, a concept brought to fruition through exclusive, newly drawn illustrations by the popular artist Natori Nato.
This partnership merges the playful world of “Puchi Hina Friends” with Village Vanguard’s distinctive atmosphere, creating a collection of unique items that capture the energetic and individualistic spirit of the characters. Each piece in the collection is designed to reflect the charm of Puchi, Hinako, and Imu, offering fans a tangible connection to their favorite virtual personalities.
Exclusive Merchandise Lineup Revealed
The collaboration features a diverse array of goods, each showcasing the characters in their new Village Vanguard staff attire. Here’s a closer look at the items available:
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Acrylic Figures (3 types) Each ¥2,000 (tax included)
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Sizes: Puchi H6.7cm×W4.8cm, Hinako H7cm×W4.3cm, Imu H6.7cm×W4.5cm
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Material: Acrylic resin
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Trading Acrylic Keyholders (3 types) Single ¥1,100 (tax included) / Set ¥3,300 (tax included)
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Size: Approx. H6.5cm×W4.8cm
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Material: Acrylic resin/Iron
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Note: These are random, and specific designs cannot be chosen. Set purchases guarantee all types.
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Stickers (3 types) Each ¥660 (tax included)
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Sizes: Puchi H7cm×W5.3cm, Hinako H7.4cm×W4.8cm, Imu H7cm×W4.9cm
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Material: PET
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Trading Can Badges (3 types) Single ¥660 (tax included) / Set ¥1,980 (tax included)
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Size: Round 57mm
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Material: Tin
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Note: These are random, and specific designs cannot be chosen. Set purchases guarantee all types.
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POP-style Acrylic Badges (3 types) Each ¥1,200 (tax included)
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Sizes: Puchi H5.5cm×W7.5cm, Hinako H5.6cm×W7.5cm, Imu H5.3cm×W7.5cm
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Material: Steel/ABS/Acrylic resin/PET
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Hand Towels (Small) (3 types) Each ¥2,200 (tax included)
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Size: 20cm×20cm
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Material: Polyester
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Mugs (3 types) Each ¥2,400 (tax included)
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Size: H9.5cm×W8cm
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Material: Ceramic
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Tote Bag ¥4,000 (tax included)
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Size: H37cm×W36cm×D10cm
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Material: Cotton
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Acrylic Hair Clips (3 types) Each ¥1,200 (tax included)
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Size: H37×W36×D10cm (Note: This seems to be a typo in the original material, likely intended for a smaller item)
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Material: Cotton (Note: This seems to be a typo in the original material, likely intended for acrylic or plastic)
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Clear File ¥990 (tax included)
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Size: A4
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Material: PP
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Clear Cards (3 types) Each ¥700 (tax included)
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Size: H8.6cm×W5.4cm
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Material: PET
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POCOPOCO (3 types) Each ¥2,000 (tax included)
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Size: H3.75cm×W3.75cm
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Material: ABS/TPU/Stainless steel
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Compact Mirrors (3 types) Each ¥1,500 (tax included)
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Size: H8.5cm×W6.1cm
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Material: Stainless steel/PU
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Special Purchase Campaign
As an added incentive, customers who spend ¥5,500 (tax included) or more on collaboration items at the Village Vanguard online store during the order period will be entered into a lottery. Ten lucky winners will receive a special POP display signed by the Puchi Hina Friends members themselves. This exclusive prize offers a unique memento for dedicated fans.
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Order Period: January 8, 2026 (Thu) 10:00 AM – January 25, 2026 (Sun) 11:59 PM (JST)
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Scheduled Delivery: Mid to late March 2026
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Sales Channel: Village Vanguard Online Store (https://vvstore.jp/feature/detail/22130/)
Connect with Puchi Hina Friends and Village Vanguard
Fans are already buzzing with excitement across social media, eager to get their hands on these limited-edition items and celebrate a decade of Puchi Hina Friends’ adventures. Don’t miss this opportunity to own a piece of this unique collaboration.
For more information and to stay updated, visit the official links:
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Puchi Hina Friends YouTube: https://www.youtube.com/@putiputi_dayo
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Puchi Puchi’s X (formerly Twitter): https://x.com/_Puti_Puti
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Hinako’s X (formerly Twitter): https://x.com/maturihinako03
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Imu’s X (formerly Twitter): https://x.com/imu_imu02
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Natori Nato’s X (formerly Twitter): https://x.com/___na__10
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Village Vanguard Official Website: https://www.village-v.co.jp/
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Village Vanguard Online Store: https://vvstore.jp/
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Village Vanguard Official X (formerly Twitter): https://x.com/vv__official
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Village Vanguard Official Instagram: https://www.instagram.com/village_vanguard/
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Village Vanguard Official TikTok: https://www.tiktok.com/@vv_official_vv
This collaboration exemplifies the evolving landscape of ‘kawaii’ culture, where digital creators seamlessly merge with beloved retail spaces like Village Vanguard to offer tangible connections to their digital worlds. It highlights the growing global appeal of Japanese virtual talent and their ability to create unique, collectible experiences that resonate deeply with fans, truly bringing the joy of online content into the physical realm.
