Bushiroad Ignites Anticipation for “ZERO RISE” with Teaser CM and Character Campaign
Cross-Media Project’s Grand Reveal Set to Electrify Fans at New Year’s Presentation 2026
Bushiroad, a prominent name in Japanese entertainment, has launched its new cross-media project, “ZERO RISE,” with an exciting preview. A teaser TV commercial is now airing, accompanied by a special social media campaign that gives fans a chance to win exclusive merchandise. These initial glimpses build towards a comprehensive unveiling scheduled for January 12, 2026, at the “Bushiroad New Year Grand Presentation 2026.”
“ZERO RISE” TVCM Begins Broadcast
The “ZERO RISE” TVCM began broadcasting on January 2nd, offering a first auditory and visual taste of the project. The commercial features narration by Madoka, one of the main characters, voiced by Hiroki Sasamori. This early exposure aims to draw viewers into the world of “ZERO RISE” even before its full details are revealed.
You can watch the teaser CM here:
ZERO RISE Information Release Teaser CM
Exclusive QUO Card Campaign Featuring “Barista”
To celebrate the initial cast information release for “ZERO RISE,” a special follow & repost campaign has commenced on the project’s official X (formerly Twitter) account. Participants have the opportunity to win an original design QUO card worth 5,000 yen, featuring an illustration of the in-story character Barista. The campaign runs from January 2nd (Friday) at 17:00 JST until January 9th (Friday) at 23:59 JST. Fans can increase their chances of winning by quoting the repost and adding a message of support for the characters or cast.
Join the campaign here: ZERO RISE Official X Account
Full Project Details Unveiled at New Year’s Presentation
The full scope of the “ZERO RISE” project is slated for an in-depth reveal at the “Cardfight!! Vanguard 15th Anniversary Bushiroad New Year Grand Presentation 2026.” This highly anticipated event will take place on January 12th (Monday/Holiday) at Kanadevia Hall in Tokyo Dome City. Ahead of this presentation, the official X account has already given a sneak peek at some character illustrations, building excitement for what’s to come.
Cast and Event Overview
The project has also announced its initial cast, featuring talented voice actors who will bring the characters to life:
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Madoka: Hiroki Sasamori
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Date: Tomoya Fukui
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Merlin: Kai Otomo
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Barista: Shota Kawakami
The “Bushiroad New Year Grand Presentation 2026” is scheduled for January 12th, 2026, with doors opening at 11:00 JST and the event commencing at 12:30 JST, concluding around 19:30 JST. Tickets for general admission are priced at 2,000 yen. For more details on the event, visit the official website:
Bushiroad New Year Grand Presentation 2026 Official HP
A Glimpse into the Future of Cross-Media Entertainment
The immediate buzz around the “ZERO RISE” teaser suggests a strong start for Bushiroad’s latest venture. A fan on X expressed, “The CM’s narration alone has me hooked! Can’t wait for January 12th!” This sentiment encapsulates the anticipation surrounding the project. As “ZERO RISE” unfolds, it is poised to contribute significantly to the evolving landscape of Japanese cross-media entertainment, potentially setting new trends for how stories are introduced and experienced across different platforms globally. The blend of animation, voice acting, and interactive campaigns reflects a dynamic approach to engaging audiences, a hallmark of modern Kawaii culture expanding its reach.
