Elevate Your Shopping Experience and Earn Rewards
The “Buy More, Rank Up Challenge” transforms your daily Seven-Eleven visits into a rewarding journey. By simply scanning your Seven-Eleven app member code during purchases, your cumulative spending (excluding tax) contributes to your rank. As your rank ascends, a cascade of coupons becomes available, making each purchase more enjoyable.
Participants can receive up to 10 app coupons, with the quantity increasing based on their achieved rank. For instance, reaching the Bronze rank with a cumulative spend of 3,000 yen (tax-exclusive) earns one 30-yen discount coupon.
Advancing to Silver with 8,000 yen in cumulative spending grants another 30-yen discount coupon.
Gold rank, achieved at 20,000 yen, rewards two 100-yen discount coupons.
And for those who reach the coveted Platinum rank with 30,000 yen in cumulative spending, a generous six 100-yen discount coupons await.
Exclusive Collaboration: 7-Eleven × NO COFFEE™ Original 2WAY Bag
Beyond the coupons, Platinum rank achievers are entered into a lottery to win a special “7-Eleven × NO COFFEE™ Original 2WAY Bag.” This marks the third collaboration with NO COFFEE™, a highly popular lifestyle brand based in Hirao, Fukuoka, known for its “Life with good coffee” concept and stylish merchandise.
Measuring approximately W23cm x H22cm x D12cm, the bag functions as both a handbag and a shoulder bag, offering versatility for everyday use. A total of 3,000 lucky Platinum members will receive this unique item, with shipping scheduled for early April 2026.
To participate in the lottery, Platinum members must apply by February 5, 2026, 23:59. Winners will be notified and required to input their shipping information by February 10, 2026, 23:59. Coupons received during the challenge are valid until February 7, 2026.
Campaign Details and Eligibility
Purchases made using registered nanaco, Seven Card, Seven Card Plus, or PayPay via the Seven-Eleven app are eligible. However, certain items and services are excluded, such as public utility payments, internet shopping payments, postcards, stamps, gift certificates, prepaid cards, and cash charges for various electronic money services. For a comprehensive list of exclusions and campaign specifics, customers are encouraged to visit the official campaign website.
This initiative underscores Seven-Eleven’s commitment to enhancing the customer experience through digital engagement and exciting brand partnerships. The Seven-Eleven app offers a range of convenient features, including exclusive coupons, campaign participation, Seven Miles accumulation, and store/product searches.
For more information on the campaign, visit: https://www.sej.co.jp/cmp/app_campaign/
Discover more about NO COFFEE™: https://www.nocoffee.jp/
Learn about the Seven-Eleven App: https://www.sej.co.jp/products/app.html
This collaboration between a major convenience store chain and a popular lifestyle brand like NO COFFEE™ reflects a growing trend in Japan to blend everyday convenience with unique, design-led products. It’s a delightful way to add a touch of stylish living to routine errands, surely inspiring more such collaborations that integrate kawaii culture and practical living for consumers both in Japan and potentially, abroad.
