Celebrate the New Year with Sakurazaka46 and Hinatazaka46 in “UNI’S ON AIR”!

Fan Culture & Interaction in kawaii Idol Life

Celebrate the New Year with Sakurazaka46 and Hinatazaka46 in “UNI’S ON AIR”!

Special Kimono Photo Shoots and Exclusive Member Gifts Await in the Official Music App.

株式会社アピリッツ・ファンカルチャーパートナー (Appirits Fan Culture Partners, CEO: Hiromichi Yagi) has launched an exciting New Year’s campaign for “UNI’S ON AIR,” the official music app supporting Sakurazaka46 and Hinatazaka46. This festive event brings exclusive kimono outfits, chances to win autographed member goods, new live performances, and more, inviting fans to kick off 2026 with their favorite idols.

Image of Sakurazaka46 and Hinatazaka46 members in kimono for UNI'S ON AIR

Download the app here:

  • [iOS: https://apple.co/2mtZNdp]

  • [Android: http://bit.ly/2ZyNZIE]

Dazzling Kimono Collection and Autographed Treasures

“NEW YEAR COLLECTION ’26” Unveils Elegant Furisode Outfits

The “NEW YEAR COLLECTION ’26” limited-time photo shoot is now underway, featuring members adorned in elegant furisode (long-sleeved kimonos), a traditional and formal attire often worn during New Year’s celebrations and coming-of-age ceremonies in Japan. This special shoot offers a free initial 10-shot session, with further bonuses for subsequent 10-shot sessions. Immerse yourself in the graceful and refined atmosphere these traditional garments evoke.

Image of UNI'S ON AIR NEW YEAR COLLECTION '26 featuring idol members in kimono

Campaign Period: December 31, 2025 (Wed) 23:30 – February 03, 2026 (Tue) 11:59 (JST)

Win Autographed Acrylic Charms and Cheki in the “MEMBER YELL RANKING NEW YEAR ’26”

Fans have the chance to win exclusive, hand-signed acrylic charms and cheki (instant photos) from their favorite members in the “MEMBER YELL RANKING NEW YEAR ’26” event. The top 1-5 ranks in each member’s individual ranking will receive an autographed acrylic charm and cheki, while 5 lucky participants from ranks 6-300 will be randomly selected to receive an autographed cheki.

Image promoting MEMBER YELL RANKING NEW YEAR '26 event

Sample images of autographed cheki from Sakurazaka46's Aiki Taniguchi and Hinatazaka46's Konoka Matsuda

Ranking Event Period: January 01, 2026 (Thu) 12:00 – January 08, 2026 (Thu) 12:59 (JST)
Results & Rewards Distribution: January 08, 2026 (Thu) 17:00 – January 11, 2026 (Sun) 11:59 (JST)

New Live Performances and Exclusive In-Game Rewards

Fresh Live Tracks, Including Sakurazaka46’s “Isshun no Uma”

Starting January 1st, new live footage, including Sakurazaka46’s “Isshun no Uma” from their “4th YEAR ANNIVERSARY LIVE,” has been added to the app. Additional live performances are scheduled for sequential release throughout the New Year’s special campaign. Get ready to experience the excitement of their stage performances right on your device!

Special Missions and Login Bonuses for 2026

Participate in the limited-time “UNI’S ON AIR 25⊿26 SPECIAL MISSION” to earn valuable growth items, Unison Gems, and “25⊿26 New Year Photo Tickets” for the ongoing New Year’s shoot.

Mission Period: December 31, 2025 (Wed) 12:00 – January 23, 2026 (Fri) 11:59 (JST)

A special login bonus, “UNI’S ON AIR 25⊿26 Ni ~Kyouga~ Celebration Login Bonus,” is also available, offering 20,260 Lesson Points and Money, along with front skins and Unison Gems. Multiple login bonus periods are planned, so make sure to log in daily!

Login Bonus Period: January 01, 2026 (Thu) 4:00 – January 15, 2026 (Thu) 3:59 (JST) (Rewards available for 13 days during this period)

About “UNI’S ON AIR”: Your Gateway to Idol Immersion

“UNI’S ON AIR” is the official music rhythm game app for Sakurazaka46 and Hinatazaka46, allowing players to become a producer and guide the idols on their journey. It features a vast collection of live performance videos for popular songs like “Nobody’s fault” and “Kyun,” offering an immersive rhythm game experience. Beyond the music, the app provides exclusive card photos and movies, as well as a variety of functions to deepen your connection with the members. It’s more than just a game; it’s a platform to deliver your “love” to your favorite members and grow as their producer.

Image of UNI'S ON AIR rhythm game screen

Image of UNI'S ON AIR app-exclusive photos and videos

Image showcasing UNI'S ON AIR diverse features and member育成

Connect with Sakurazaka46 and Hinatazaka46

Stay updated with the latest news and events from “UNI’S ON AIR” and the idol groups via their official channels:

The Future of Fandom in Kawaii Culture

The continuous evolution of apps like “UNI’S ON AIR” showcases a dynamic future for idol fandom, bridging the gap between fans and their beloved artists through interactive digital experiences. As these platforms integrate more cultural elements and exclusive content, they will undoubtedly play a significant role in further globalizing Japanese Kawaii culture, allowing fans worldwide to experience the joy and dedication of “oshi-katsu” (supporting one’s favorite idol) in new and exciting ways. This blend of tradition, technology, and fan engagement promises to keep the idol world vibrant and accessible to a growing international audience.

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