HARApecoLab Unveils “Peko Kuji” 2026: A Sweet Start to the New Year
As the New Year dawns in Japan, a tradition of “lucky dips” and fortune-telling called “kuji” brings excitement and good vibes. HARApecoLab, a creative brand based in Fukuoka, is embracing this spirit with its “Peko Kuji” 2026, a special New Year’s campaign designed to thank its loyal customers. This unique lottery, running from January 1st to January 5th (morning) in 2026, guarantees a prize for every customer who makes a purchase on the official HARApecoLab online shop. It’s a delightful way to welcome the new year with a taste of good luck and beautiful confections.
Campaign Details: Your Chance to Win Edible Art
The “Peko Kuji” 2026 campaign is straightforward yet exciting. Customers who purchase any item from the HARApecoLab official online shop during the campaign period are automatically entered into the lottery. There’s no need for separate applications—every purchase is a winning ticket!
Campaign Name: Peko Kuji 2026
Duration: January 1st (Thursday) to January 5th (Monday) morning, 2026
Eligibility: All customers who purchase products from the HARApecoLab official online shop during the campaign period.
Location: HARApecoLab Official Online Shop
Prizes That Spark Joy: From “Jewel Sweets” to Artistic Goods
The allure of “Peko Kuji” lies in its “no empty hands” promise. Every participant is guaranteed to receive one of the following special prizes, each reflecting HARApecoLab’s dedication to artistry and taste:
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Grand Prize (Daikichi): A selection of “Koubutsu Wokashi” (Mineral Sweets)
- These exquisite amber sugar candies, resembling precious gems, are HARApecoLab’s signature creation. Each piece is a miniature work of art, with vibrant colors and unique shapes.
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Middle Prize (Chukichi): HARApecoLab’s Original Handkerchief
- Featuring beautiful, often botanical or abstract designs, these handkerchiefs are a charming way to carry a piece of HARApecoLab’s artistic vision into your daily life.
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Small Prize (Shokichi): Art Food Plate
- A unique plate designed to elevate your culinary presentations, embodying the brand’s fusion of art and food.
The Art of HARApecoLab: Where Food Meets Creativity
HARApecoLab, led by representative director Tomomi Nojiri, is more than just a confectionery brand; it’s a creative force. Their philosophy of “fusion of art and food” is vividly expressed through “Koubutsu Wokashi,” which translates to “mineral sweets.” These handcrafted amber sugar candies are meticulously made, ensuring that no two pieces are exactly alike, much like natural minerals. The brand’s commitment extends to developing, producing, and designing all packaging in-house, creating a truly unique and heartfelt experience for customers.
Beyond their iconic “Koubutsu Wokashi,” HARApecoLab also offers a range of colorful and meticulously crafted sweets and catering services. Their innovative approach has garnered significant media attention, including collaborations with famous games and anime, features in department store pop-ups, magazines, and TV shows. This blend of traditional Japanese confectionery techniques with contemporary artistic sensibilities has cultivated a dedicated following across Japan, who cherish their products as gifts or as a way to add a touch of beauty to their own lifestyles.
A New Year’s Blessing for Kawaii Culture Enthusiasts
This “Peko Kuji” campaign is a delightful embodiment of Japanese New Year traditions, offering not just a chance to win, but a guaranteed moment of joy and discovery. It highlights how brands like HARApecoLab are enriching the Kawaii lifestyle culture by blending exquisite craftsmanship with playful engagement. It’s a testament to the idea that even the simplest act of purchasing can transform into a memorable experience, filled with the promise of a sweet fortune. For those seeking to infuse their lives with unique, art-inspired treats and goods, the “Peko Kuji” offers an accessible gateway into HARApecoLab’s enchanting world. We anticipate that such creative campaigns will continue to charm audiences globally, further cementing Japan’s reputation for innovative and aesthetically pleasing culinary experiences within the broader Kawaii movement.
