Unwrapping the Joy of Fukubukuro
The Hatsuuuri event is a celebration of new beginnings, featuring the beloved Japanese tradition of “Fukubukuro” – lucky bags filled with surprise items, often at a significant discount. These bags are a thrilling way to kick off the new year, offering a delightful element of chance and great value. Avail has prepared a diverse range of Fukubukuro, catering to both men and women, packed with seasonal and trendy apparel.
Featured Lucky Bags (Fukubukuro)
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SUREVE Women’s Lucky Bag (3 items): ¥3,300 (tax included)
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CHIP CLIP Women’s Lucky Bag (7 items): ¥5,500 (tax included)
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SUREVE Men’s Lucky Bag (3 items): ¥3,300 (tax included)
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RagOut Men’s Lucky Bag (6 items): ¥5,500 (tax included)
Beyond the excitement of lucky bags, the sale also presents an opportunity to refresh your wardrobe with individual trend items at exceptional prices. Imagine snagging a cozy women’s brushed pullover for just ¥990 or a versatile men’s pullover and pants set for ¥1,650. The sale also includes women’s short boots at ¥990 and men’s 5-pack boxer briefs for ¥1,100, making it easy to embrace new styles without breaking the bank.
For more details on the “Avail New Year’s First Sale,” visit the special page: https://www.shop-shimamura.com/html/lp.html/?campaignCode=Av1765150339195
Sanrio Magic and Exclusive Novelty
Adding a touch of “kawaii” charm to the festivities, Avail will feature popular Sanrio Characters such as Pompompurin, My Melody, and Kuromi. Fans of these beloved characters will find a variety of adorable items to choose from.
To make the shopping experience even more special, Avail is offering an exclusive novelty gift. From January 1st, customers who spend ¥3,000 (tax included) or more on purchases that include Sanrio products, and present their Avail app membership card, will receive an original “Calendar Clear File.” This limited-edition item is available while supplies last, so eager shoppers will want to visit early. “It’s a fantastic way to kick off the year with both style and a touch of Sanrio cuteness!” a fan might exclaim.
Plan Your Visit
Avail stores will operate under special hours on New Year’s Day, opening from 11:00 AM to 6:00 PM on January 1st (Thursday/Holiday). Normal business hours will resume on January 2nd (Friday). It is important to note that some stores may have different opening hours or be closed, so customers are advised to check the specific store schedules beforehand.
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Find your nearest Avail store and check its operating hours here: https://www.shimamura.gr.jp/shop/?q=1&g%5B0%5D=5&step=1&gname=avail
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Stay connected with Avail’s official app and social media: https://www.shimamura.gr.jp/sns/#avail
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Explore the Shimamura Group’s online store, Shimamura Park: https://www.shop-shimamura.com/
This New Year’s First Sale at Avail is more than just a shopping event; it’s a vibrant expression of Japanese retail culture, blending tradition with modern trends. For global readers, the concept of Fukubukuro and the enduring appeal of Sanrio characters offer a delightful glimpse into the heart of Kawaii culture. Events like these continue to showcase Japan’s unique approach to consumer engagement, ensuring that the spirit of Kawaii remains a cherished and forward-looking aspect of international fashion and lifestyle.
