Torriden: A Global K-Beauty Phenomenon
Since its inception in December 2015, Torriden has captivated beauty enthusiasts worldwide with its diverse range of skincare solutions, including serums, toners, creams, and masks, all tailored to address specific skin concerns. The brand’s philosophy, “YOUR SKIN IS OUR PLANET,” underscores its commitment to both skin health and environmental sustainability. This dedication is evident in its use of FSC® certified paper for outer packaging and a phased transition to recyclable container designs.
Torriden’s flagship product, the “DIVE IN Serum,” has achieved remarkable success, securing the top spot in the serum category for three consecutive years on “Hwahae,” Korea’s leading beauty platform. After its Japanese debut in March 2021, the brand garnered over 30 domestic best cosmetic awards in Japan in 2024. By the first half of 2025, Torriden had expanded its reach to approximately 80,000 stores across 43 countries, including Sephora in the U.S., cementing its status as a globally recognized K-beauty powerhouse.
The “Lucky Skin Pilgrimage” Experience
The “Torriden Kaiun Hadamairi” event is crafted around the belief that nurturing your skin is akin to setting a foundation for good luck in the new year. It focuses on Torriden’s signature “DIVE IN Series” and the “CELLMAZING Vita C Brightening Line,” offering an immersive experience aimed at achieving radiant and hydrated skin. The event’s name, evoking the tradition of visiting a shrine for good fortune, reflects the brand’s desire for customers to embark on their new year’s beauty journey with Torriden.
Exclusive Event Highlights
Visitors to the pop-up will discover a range of special offerings and activities designed to delight:
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Choose Your Lucky Beauty Bag: Two types of “Kaiun Bihada Fukubukuro” (Lucky Beautiful Skin Lucky Bags) will be available: a 3,000 yen (excluding tax) set and a 5,000 yen (excluding tax) set.
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Lucky Skin Draw: For purchases of 5,000 yen (excluding tax) or more, customers can participate in the “Kaiun Bihada Kuji” (Lucky Beautiful Skin Lottery), with guaranteed luxury prizes categorized as “Excellent Luck,” “Good Luck,” and “Small Luck.”
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Limited-Time Novelty (Phase 1): From January 6 to January 23, customers spending 2,000 yen (excluding tax) or more will receive a complimentary “BALANCEFUL Cica Serum 10mL.”
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Limited-Time Novelty (Phase 2): From January 24 to February 5, customers spending 2,000 yen (excluding tax) or more will receive an “Original Charm” (color distributed randomly).
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SNS Giveaway Campaign: A:PERS official social media channels will host a special lucky bag giveaway campaign to commemorate the event. For details, please check the official SNS accounts:
A:PERS: A Sanctuary of Experiential Beauty
The event takes place at A:PERS, an experiential select shop that curates “diverse beauty in one space,” featuring Korean cosmetics and lifestyle items. The store’s interior, designed like a gallery with concrete gray, metal, and monotone elements, offers a sensory journey through skincare, makeup, fragrances, and lifestyle products, inviting visitors to discover beauty through emotion.
A:PERS continuously hosts pop-up zones, fostering encounters between brands and individuals through exhibitions, new product launches, and exclusive events. This “Torriden Kaiun Hadamairi” pop-up embodies A:PERS’ vision of “experiential beauty,” promising a special start to the new year. As A:PERS states, “This pop-up symbolizes the ‘experiential beauty’ that A:PERS proposes, delivering a special time befitting the start of the new year.”
Event Details
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Event Name: A:PERS POP-UP STORE “Torriden Kaiun Hadamairi”
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Period: January 6 (Tuesday) – February 5 (Thursday), 2026
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Venue: A:PERS
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Address: K-PLAZA 1st Building, 1st Floor, 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo
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Access: 3 minutes walk from JR Shin-Okubo Station
This fusion of K-beauty innovation and Japanese cultural auspiciousness at A:PERS signifies a delightful trend in how beauty brands engage with consumers. It offers not just products, but an experience that resonates with the desire for a fresh start and good fortune, likely setting a precedent for more immersive beauty events in the future of Kawaii culture abroad.
