In a remarkable display of digital engagement, the latest commercial series from Apaman Shop, a leading real estate brokerage by APAMAN Co., Ltd., has surpassed 30 million views on its official YouTube channel. Launched on November 20, 2025, the campaign reached this significant milestone in a mere 38 days, quickly becoming a viral hit.
This success story began immediately after its release, with the CM garnering 10 million views within the first 10 days. The energetic performances by the Tsuchiya sisters, Tao Tsuchiya and Honoka Tsuchiya, coupled with the “imitable” and catchy choreography by Power Puff Boyz, have resonated deeply with a broad audience across all generations via YouTube, fostering sustained viewership and online buzz. It’s a testament to content that makes you just want to get up and dance!
The consistent growth in viewership, even over a month after its debut, is attributed to several compelling factors:
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“Imitable” Choreography: Crafted by Power Puff Boyz, renowned for their work on SEKAI NO OWARI’s hit song “Habit,” the lighthearted dance moves have spurred widespread sharing and imitation on social media platforms.
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“Experiential” Visuals: The adoption of cutting-edge AI video technology, NeRF (Neural Radiance Fields), creates an immersive visual experience that draws viewers in and heightens their interest in the commercial.
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Youthful Resonance: The CM’s bright and positive world view harmonizes with the aspirations of young people embarking on new life stages, effectively reaching this key demographic through the YouTube platform.
The core theme of the new TV commercial is “The moment a new life begins to move with every opening door.” It centers on the bright and positive images of Tao Tsuchiya and Honoka Tsuchiya. As doors open, real people—students and working professionals—starting new lives appear and begin to dance lightly. This visual metaphor expresses the sense of security and expectation that Apaman Shop provides, making people feel lighthearted both mentally and physically. The commercial weaves together diverse life scenes in a rhythmic sequence, creating a vibrant and uplifting world that naturally encourages viewers to feel more positive.
Produced by Ryo Matsui of the brilliant green for music, with choreography by Power Puff Boyz and advanced NeRF technology bringing the visuals to life, the commercial is a collaborative masterpiece. For more information about the company, visit APAMAN Co., Ltd..
This trend of engaging, interactive, and technologically advanced advertisements becoming viral sensations on platforms like YouTube suggests a future where brand storytelling will increasingly merge with popular culture. The success of Apaman Shop’s CM could pave the way for more brands to explore creative choreography and immersive visuals to connect with audiences globally, shaping new facets of the kawaii Japan lifestyle as it extends its charming influence abroad.
