THE GINZA Dominates 2025 Best Cosmetics Awards, Securing 15 Prestigious Titles

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2025.12.29

THE GINZA Dominates 2025 Best Cosmetics Awards, Securing 15 Prestigious Titles

Discover the Skincare Secrets Praised by Beauty Professionals for Timeless Radiance

Shiseido’s esteemed prestige skincare brand, THE GINZA, has been honored with an impressive 15 awards across various Best Cosmetics categories for the latter half of 2025 and the full year (as of December 29, 2025). This significant recognition underscores the brand’s commitment to excellence and its unique philosophy in the world of luxury beauty.

Among the celebrated products are the iconic THE GINZA Empowerizer n, THE GINZA Treatment Facial Mask n, and THE GINZA Hybrid Gel Oil n. These accolades reflect the profound appreciation from beauty professionals for THE GINZA’s philosophy: an approach that quietly refines the skin’s appearance, seamlessly integrating into daily routines.

THE GINZA Best Cosmetics Award

A Legacy of Timeless Beauty and Innovation

THE GINZA, a brand born from Shiseido’s pursuit of timeless and essential beauty, originated as a fashion boutique in 1975. It embraces the philosophy that “skin is the finest haute couture,” believing that the skin itself embodies an individual’s timeless beauty. The brand has dedicated over two decades to researching skincare that enhances the skin’s inherent beauty, focusing on dermatological physiology to ensure the skin remains hydrated and healthy.

Central to THE GINZA’s advanced formulations are the newly blended “THE GINZA Linden Extract (skin protection)1″ and the evolved “THE GINZA Perceptive Complex III (moisturizing and skin conditioning)2.” These ingredients are designed to support the skin’s “perceptive ability,” guiding it towards an “Empowering Glow Skin” that remains resilient and radiant, regardless of age, skin type, gender, or environmental factors. This commitment to universal, effective skincare rituals and meticulously crafted formulas defines THE GINZA as an essentialist skincare brand.

One beauty expert remarked, “THE GINZA’s commitment to enhancing the skin’s natural resilience truly resonates, transforming daily rituals into moments of profound self-care.”

Award-Winning Products for a Radiant Future

The extensive list of awards highlights the broad appeal and efficacy of THE GINZA’s product lineup:

  • THE GINZA Empowerizer n

    • BiST: 2025 Second Half SST Best Cosmetics Award / Luxury & High-Function Award 1st Place

    • WARAKU: Master Craft Cosmetics Grand Prix 2025 / WARAKU Grand Prize

    • BITEKI GRAND: Beauty Experts’ Annual Best Cosmetics 2025 / Premium Price Category 2nd Place

    • Harper’s BAZAAR: Best Cosmetics 2025 / Skincare Category

    • Product Details

  • THE GINZA Treatment Facial Mask n

    • BiST: 2025 Second Half SST Best Cosmetics Award / Sheet Mask Award 2nd Place

    • BITEKI: Beauty Experts’ 2025 Second Half Best Cosmetics / Mask Edition 2nd Place

    • BITEKI GRAND: Beauty Experts’ Annual Best Cosmetics 2025 / Mask Category 2nd Place

    • Sutekina Ano Hito: Best Cosmetics 2025 / Mask Category 2nd Place

    • InRed: 2025 Second Half Best Cosmetics / Sheet Mask Category 3rd Place

    • Product Details

  • THE GINZA Hybrid Gel Oil n

  • THE GINZA Essence Lotion n

  • THE GINZA Hybrid Cleanser n

    • BITEKI GRAND: Beauty Experts’ Annual Best Cosmetics 2025 / Cleansing Category 2nd Place

    • FIGARO japon: Beaute Star Award 2025 / Cleansing & Face Wash Category Finalist

    • Product Details

  • THE GINZA Essence Emulsion n

    • BITEKI GRAND: Beauty Experts’ Annual Best Cosmetics 2025 / Emulsion Category 2nd Place

    • Product Details

  • THE GINZA Clarifying Lotion n

    • BITEKI GRAND: Beauty Experts’ Annual Best Cosmetics 2025 / Exfoliating Care Cosmetics Category 2nd Place

    • Product Details

1 THE GINZA Linden Extract (Tilia Cordata Flower Extract) (skin protection)
2 THE GINZA Perceptive Complex III (Polyquaternium-51, Polyvinyl Alcohol, Ashitaba Leaf/Stem Extract, Carboxymethyl Glucan Na, Ginkgo Biloba Leaf Extract, Glycerin: moisturizing and skin conditioning)

Connecting with THE GINZA

For those eager to explore more about THE GINZA’s philosophy and product range, the brand offers several platforms:

This remarkable achievement in the 2025 Best Cosmetics Awards firmly positions THE GINZA as a leader in the luxury skincare landscape, reinforcing Japan’s innovative contributions to global beauty. It signifies a continued journey towards empowering individuals with skin that radiates confidence and timeless allure, setting a high benchmark for the future of sophisticated skincare.

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