Sammy Breaks New Ground with First Physical Pop-Up Store
Sammy Corporation, a name synonymous with entertainment in Japan, is making a significant move from the digital realm to a vibrant physical space. On January 4, 2026, the company will unveil its very first brick-and-mortar pop-up store, nestled within “Favop.” at Shinjuku Marui Annex. This exciting venture promises to bring the beloved characters and unique worlds of Sammy’s Pachinko and Pachislot machines to life in an entirely new way.
The pop-up store will showcase a wide range of merchandise, from popular items previously only available through Sammy’s online shop, “Sammy Shoten,” to an extensive collection of new goods. Visitors can expect to find items inspired by iconic characters and intellectual properties that have captivated fans for years. This initiative aims to create an immersive environment where the essence and worldview of Sammy’s content can be experienced firsthand, offering a tangible connection that online shopping, for all its convenience, cannot quite replicate.
Favop.: A Hub for “Likes” and Subculture
The chosen venue, Favop., is a dynamic retail space that perfectly aligns with Sammy’s vision. Operated by Didge Co., Ltd. on the second floor of Shinjuku Marui Annex, Favop. is more than just a store; it’s a celebration of diverse passions. Its name, a clever fusion of “Fav” (short for Favorite) and “POP” (representing popular and the energetic “pop” sensation), encapsulates its mission to gather all kinds of “likes.” Whether it’s idols, games, anime, movies, music, or art from both two-dimensional and three-dimensional realms, Favop. serves as a vibrant melting pot for global subculture enthusiasts.
This collaboration provides a rare chance for fans to physically browse and interact with merchandise that has, until now, been largely confined to online platforms. It’s an opportunity designed to delight long-standing enthusiasts and introduce Sammy’s rich content to new audiences. The tactile experience of holding a favorite character’s merchandise, exploring intricate designs up close, and soaking in the atmosphere of a dedicated space is truly invaluable. As one fan might exclaim, “Finally, a chance to really see and feel the magic!”
Further details regarding the product lineup and the exact duration of the pop-up store will be announced sequentially via Sammy’s official social media channels. For those eager to explore the world of Favop. and its offerings, here are some helpful links:
This expansion into physical retail marks an interesting development for Japanese entertainment IPs, particularly those rooted in Pachinko and Pachislot culture. It suggests a growing desire to bridge the gap between niche fandoms and broader pop culture, potentially opening new avenues for these unique characters to gain wider international recognition within the ever-evolving landscape of Kawaii culture abroad.
