Unwrapping the Four New Year’s Treats
This year’s sale is designed to make new beginnings even more exciting, presenting a diverse lineup of promotions across various categories.
1. Exclusive Wallet Coupons
For those looking to invite good fortune with a new wallet in the new year, BUYMA offers special coupons applicable to both women’s and men’s wallets. This is a perfect opportunity to refresh your accessories with a touch of elegance.
2. All-Category Coupons
Shoppers can also enjoy two types of versatile coupons that apply across all categories, even on items already featured in the time sale. This flexibility allows for broader savings on a wide array of desirable products.
3. New Year Limited Special Time Sale
Dive into daily deals with the New Year Limited Special Time Sale, featuring popular items across multiple departments:
4. One-of-a-Kind Inventory Clearance Sale
For those seeking truly unique finds, a special inventory clearance offers a selection of one-of-a-kind items, available until stock runs out. It’s a race against time to snag that perfect piece.
Beyond the Sale: Luxury Giveaways and Travel Deals
The festivities extend beyond direct discounts. BUYMA’s sister media site, STYLE HAUS, is hosting a lavish gift campaign on its official TikTok account. Five lucky winners will receive high-end wallets and coin cases from prestigious brands like CHANEL, CELINE, Vivienne Westwood, LOEWE, and MARNI. The application period runs from January 1st (Thursday) to January 15th (Thursday), 2026.
Furthermore, BUYMA VINTAGE offers attractive deals on vintage bags and accessories, allowing enthusiasts to discover timeless treasures. For those planning a getaway, BUYMA TRAVEL is also running a holiday sale until January 11th, 2026, with a ¥1,500 coupon available for purchases over ¥7,777, applicable to hotels, tours, and booking services.
About BUYMA: Your Gateway to Global Trends
BUYMA stands as a unique specialty marketplace, connecting shoppers with over 240,000 personal shoppers residing in 185 countries. With over 11.85 million members and more than 19,000 brands, it offers access to items ranging from unreleased brands in Japan to globally sold-out pieces, alongside cosmetics and interior goods.
Ensuring a secure shopping experience, BUYMA actively combats counterfeit and illicit goods. It provides a free appraisal service in collaboration with third-party organizations, guaranteeing a full refund if an item is found to be inauthentic. Additionally, the “Anshin Plus” compensation option offers enhanced peace of mind for international purchases.
“It’s truly exhilarating to start the new year by discovering something special that resonates with your personal style,” remarks a long-time BUYMA user, reflecting the joy many feel during this annual shopping event. The “Happy New Year Sale” is an invitation to explore a world of fashion and lifestyle, setting a stylish tone for 2026.
This sale not only provides access to global fashion trends and luxury items but also exemplifies how platforms like BUYMA continue to shape the international appreciation for diverse styles. By making unique and desirable products accessible, it fosters a global sense of ‘Kawaii’—the joy found in personal expression and curated beauty—that transcends borders and brings a touch of personalized charm to everyday life.
