ITS’DEMO Unveils “Best Cosmetics 2025”: Your Ultimate Guide to Must-Have Japanese Beauty

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Why the ITS’DEMO Best Cosmetics 2025 List Matters

In a world overflowing with beauty products, choosing the right items can feel overwhelming. ITS’DEMO addresses this challenge by compiling a list that truly resonates with consumers. This isn’t just a collection of random best-sellers; it’s a carefully selected lineup reflecting the genuine feedback from both dedicated staff and valued customers. The goal is to present products that are not only trendy but also consistently reliable—items that beauty enthusiasts can confidently pick up without hesitation.

This year’s selection is particularly special, combining two distinct yet equally important categories: the Gold Award for Long-seller Grand Prize, celebrating timeless classics that have proven their worth over time, and the Silver Award for Trend Grand Prize, highlighting innovative products that have captured hearts with their fresh appeal. This blend ensures that whether you’re a creature of habit or an eager trend-chaser, there’s something new and exciting to discover.

The Esteemed Winners: ITS’DEMO Best Cosmetics 2025

Makeup Category

Opera Glow Lip Tint 304

  • Gold Award: Opera Glow Lip Tint 304

    • Price: ¥1,980 (tax included)

    • A legendary must-buy, this lip tint is celebrated for its radiant finish and long-lasting color, making it a perennial favorite.

Too Cool For School Artclass Frottage #9 Sheer Nude

  • Silver Award: too cool for school Artclass Frottage #9 Sheer Nude

    • Price: ¥1,628 (tax included)

    • This star cosmetic has shined brightly, lauded for its subtle yet impactful sheer nude shade, perfect for achieving a natural, sophisticated look.

Skincare Category

d'Alba First Spray Serum

  • Gold Award: d’Alba First Spray Serum

    • Price: ¥2,420 (tax included)

    • A true skincare staple, this spray serum is cherished for its ability to deliver instant hydration and a luminous glow, making it an indispensable part of many routines.

Anua PDRN Hyaluronic Acid 100 Serum

  • Silver Award: Anua PDRN Hyaluronic Acid 100 Serum

    • Price: ¥2,970 (tax included)

    • This serum has captivated users with its potent blend of PDRN and hyaluronic acid, offering intense moisture and skin revitalization.

Mask Category

numbuzin No.5 Glutathione C Blemish Mask

  • Gold Award: numbuzin No.5 Glutathione C Blemish Mask (4 sheets)

    • Price: ¥1,090 (tax included)

    • Glutathione, Ascorbic Acid, Ascorbyl Glucoside (all skin conditioning ingredients)

    • Described as a
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