Ayo: The Tasteless Powder Honored for Its Heartfelt “Omotenashi”
NutriBase’s Innovative Nutritional Solution Recognized for Seamless Integration into Family Meals
Tokyo, Japan – A groundbreaking nutritional powder, “Ayo®,” developed by NutriBase LLC, has been awarded the prestigious 2025 OMOTENASHI Selection in its second term. This recognition celebrates Ayo’s unique ability to address a common challenge faced by parents globally: ensuring children receive adequate nutrition, especially those with picky eating habits, without altering the taste or smell of their favorite foods.
Ayo was born from the heartfelt concerns of parents worried about their children’s nutrition. It’s a revolutionary powder-form supplement designed to be discreetly mixed into any dish or drink, delivering a comprehensive range of essential vitamins and minerals crucial for growth and health. Its “tasteless and odorless” nature, a patented technology currently under application, means it can blend seamlessly into meals, turning every bite into a step towards better health.
The OMOTENASHI Selection is a distinguished award established in 2015, dedicated to discovering and promoting exceptional Japanese products and services that embody the spirit of “Omotenashi”—a unique approach to hospitality that anticipates and fulfills needs with genuine care. Products are rigorously evaluated by experts, and only those deemed to possess “Japan’s unique charm worthy of global dissemination” receive this honor. For more details on Ayo’s recognition, visit the official OMOTENASHI Selection page: https://omotenashinippon.jp/selection/prize/2500-02-074/
Voices of Acclaim: Why Ayo Resonated with Judges
The selection committee lauded Ayo for its practical innovation and universal appeal. “This is a very convenient product that can be easily used by people of all ages,” commented one selector. “The fact that it’s tasteless and odorless makes it easy to use even for children. The certification gives a sense of trust, making it a truly welcome product for parents with extremely picky eaters, especially for those who dislike the unique flavors of carrots, tomatoes, or leafy greens.” Another noted, “Its tasteless and odorless nature is a key feature, making it easy for children and adults who usually dislike powders to use. It’s an allergen-free product that provides essential nutrients easily. This is a product that definitely deserves to spread and matches the current trends.”
Hideaki Sato, Representative of NutriBase, expressed deep gratitude for the award. “As a scientist and a father, Ayo was born from the earnest desire to ensure children’s nutrition without making mealtime a struggle,” he shared. “We challenged ourselves to create a new solution for the nutritional concerns of parenting generations, utilizing our patent-pending tasteless and odorless technology. To hear the selectors say it ‘matches the current trends’ and ‘deserves to spread’ is a testament that our mission is truly needed by society.” This sentiment captures the deeply personal motivation behind the product, resonating with parents who prioritize both their children’s health and their joyful eating experiences.
Product Details and Future Outlook
Ayo is available at an open price, with each package containing 35g (approximately 35 servings). It is certified as a product suitable for infants and manufactured in a domestic factory with GMP compliance and FSSC22000 food safety certification.
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Product Name: Ayo
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Price: Open Price
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Quantity: 35g (approx. 35 servings per package)
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Where to Buy: https://nutribase-lab.com/
NutriBase LLC, established in 2023, is a food tech venture based in Chuo-ku, Tokyo, committed to “co-creating a bright future through nutrition.” Founded by Hideaki Sato, a former researcher at a major food manufacturer, and Shuntaro Miyata, from a leading control equipment manufacturer, the company endeavors to revolutionize nutritional supplementation through the fusion of scientific evidence and manufacturing technology. Ayo, their flagship product, has garnered significant support from parenting generations since its commercialization in 2023, creating a new market that balances “freedom of eating and nutritional sufficiency.” The company plans to incorporate in 2026, marking its evolution to the next stage.
As Ayo gains global recognition through awards like the OMOTENASHI Selection, it signals a promising future for innovative wellness solutions that blend seamlessly into daily life. This discreet yet powerful approach to nutrition could very well become a staple in homes worldwide, reflecting a broader trend in “kawaii japan lifestyle” where convenience, care, and quality converge to enhance everyday living.
