A Festive Cafe Transformed by Virtual Idols
OK COFFEE MEGURO was transformed into a festive haven, adorned with life-sized panels of Tsumugi Nen and Yumeami Yurame, alongside exclusive merchandise. Attendees immersed themselves in the vibrant atmosphere, capturing memories with their beloved characters and enjoying daily changing message boards. The cafe’s original menu, crafted to reflect the unique personalities of both talents, quickly became a sensation. Dishes such as the “Otsukimi Kinoko Pizza with a Poached Egg” and the delightful “Yura’s Noir” dessert were widely shared across social media, showcasing the fusion of culinary creativity and character charm.
An Unprecedented Offline Interaction: Dining with Your Virtual Stars
The climax of the event was a special, reservation-only offline gathering on the final day, December 20. Moving beyond conventional meet-and-greets, this unique format allowed fans to enjoy their meals while Tsumugi Nen and Yumeami Yurame personally interacted with them. The experience began with Yumeami Yurame taking orders on the first floor, followed by both talents joining guests at their tables on the second floor for an unhurried “talk time.”
This distinctive approach fostered an atmosphere of genuine intimacy, unlike typical events where interaction time is often limited. Attendees found themselves in a relaxed setting, savoring their food and engaging in calm, extended conversations, creating a precious “right beside you” feeling. It truly felt like sharing a meal with friends, a personal experience that transcended the usual fan-talent dynamic.
Event Summary
The ‘PICtoCAFE ~Pop-up! Early Christmas~’ was a resounding success, setting a new benchmark for virtual talent collaborations:
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Event Name: PICtoCAFE ~Pop-up! Early Christmas~
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Dates: December 14 (Sun) – December 20 (Sat), 2025
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Venue: OK COFFEE MEGURO
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Address: 3-18-15 B-tō, Shirokanedai, Minato-ku, Tokyo 108-0071
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Special Day: December 20 (Sat) featured a reservation-only interaction event with Tsumugi Nen and Yumeami Yurame.
Spotlight on the Stars and Venue
Tsumugi Nen is an AI VTuber who evolves by learning words and thoughts, challenging the coexistence of humans and AI. Known for unique activities such as continuous long-duration streaming, Tsumugi Nen embodies the intersection of evolving technology and human emotion.
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X (formerly Twitter): https://x.com/tsumuginen
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Project Official X: https://x.com/tsumuginen_info
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Official Website: https://tsumuginen.com/
Yumeami Yurame is a trainee dream demon affiliated with Pictoria, on a mission from the demon world to eliminate nightmares and negativity from the human realm. She is often accompanied by her dream demon “Kūtan,” who helps clean up her mishaps.
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YouTube: https://www.youtube.com/@y_yurame
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X (formerly Twitter): https://x.com/y_yurame
OK COFFEE MEGURO offers a cozy space where visitors can discover their favorite coffee beans. Located a 10-minute walk from Meguro Station and 6 minutes from Shirokanedai Station, it features 10 sofa seats and is open from 11:00 to 20:00.
The Future of Kawaii Culture: Bridging Virtual and Real Worlds
Pictoria, with its mission to “create a future worth supporting,” continues to innovate in IP creation through AI-centric technology. This collaboration cafe, drawing upon insights gained and the heartfelt feedback from fans, represents a significant step in expanding unique experiences that blend technology and intellectual property. The company intends to further explore new forms of interaction with AI characters and develop projects that foster deeper connections between talents and their fan communities. Such initiatives are crucial for the global evolution of Kawaii culture, demonstrating how virtual idols can transcend digital boundaries to forge tangible, meaningful bonds in the real world, inviting fans worldwide to be a part of this evolving narrative.
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Official Website: https://pictoria.co.jp/
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Official X (formerly Twitter): https://x.com/Pictoria_Inc
