A Dazzling White Transformation for FamilyMart’s Beloved Strawberry Fair
FamilyMart is set to enchant taste buds this winter with a refreshing twist on its popular annual event. The much-anticipated “Famima’s White Strawberry Fair” will commence on January 6, 2026, across approximately 16,400 FamilyMart stores nationwide. This year, the celebration of seasonal strawberries takes on an elegant “white” theme, incorporating ingredients like condensed milk, fresh milk, rich cream, and velvety white chocolate to elevate the fruit’s natural charm.
The fair introduces a total of 16 new items, spanning desserts, baked goods, ice cream, confectionery, and drinks. This initiative aligns with FamilyMart’s ongoing commitment to delivering “more delicious” products and creating moments of “your happiness,” keywords that guide the brand’s product development.
The Allure of White: Enhancing Strawberry’s Natural Charm
Building on the success of the “Famima’s Strawberry Fair” since 2021, the 2026 edition marks a significant evolution. The “white” concept breathes new life into classic strawberry treats. For instance, the “Mochitto Shokkan Ichigo no Crepe” features a delicate white crepe dough complemented by fluffy whipped cream, while the “Zakuzaku Shokkan Ichigo no Cookie Choux” boasts a crisp exterior coated in decadent white chocolate. These thoughtful touches are designed to amplify the sweet and tart essence of strawberries.
This special campaign is part of FamilyMart’s broader “Sweets no Famima” theme, launched in October 2024, which aims to ensure that customers can always find a sweet treat to brighten their day. This collection of white-themed strawberry delights promises to be a highlight of the season.
Indulge in 16 Varieties of “White Strawberry” Delights
The “Famima’s White Strawberry Fair” offers a diverse lineup, each product crafted to showcase the beautiful harmony of strawberries and white ingredients:
Desserts
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Mochiri Cream Roll (Strawberry Sauce-filled): A luscious roll cake featuring a delightful double layer of strawberry cream and vibrant strawberry sauce. (Available from December 30, 2025)
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Ichigo no Mont Blanc (with Meringue): Velvety white chocolate-infused cream meets a tangy strawberry burst, all resting on a delicate, crisp meringue base. (Available from December 30, 2025)
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Zakuzaku Shokkan Ichigo no Cookie Choux: A satisfyingly crisp cookie choux pastry bursting with vibrant strawberry cream and pieces of real fruit, complemented by a sweet strawberry sauce. (Available from January 6, 2026)
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Mochitto Shokkan Ichigo no Crepe: An irresistibly chewy crepe dough embracing a cloud-like milk mousse, elegantly topped with fresh strawberries. (Available from January 6, 2026)
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Hattendo Chilled White Cream Bread Fukuoka Amaou Strawberry: Pillow-soft bread filled with rich, melting Amaou strawberry jam from Fukuoka Prefecture and a creamy milk custard. (Available from January 6, 2026)
Baked Goods
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Ichigo no Baumkuchen: A fragrant strawberry-flavored Baumkuchen, generously coated in smooth white chocolate and adorned with playful strawberry flakes. (Available from January 6, 2026)
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Ichigo no Financier: A delightful financier offering buttery almond notes perfectly balanced with sparkling strawberry tartness, and a gentle embrace of white chocolate sweetness. (Available from January 6, 2026)
Bread
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Tsubu Tsubu Ichigo Milk Melon Pan: A melon pan featuring a white biscuit dough kneaded with strawberry chocolate chips, encasing a luscious strawberry fruit milk whip. (Available from January 6, 2026)
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Ichigo Milk Whip Donut: A delightfully soft pink donut dough, filled with strawberry fruit milk whip, then coated in white chocolate and topped with two types of crunchy sprinkles. (Available from January 6, 2026)
Drink
- Milk Tanoshimu Ichigo Milk: A refreshingly cool and creamy strawberry milk, featuring generous chunks of ripe strawberry for an authentic fruit experience. (Available from January 6, 2026)
Ice Cream
- Taberu Bokujo Ichigo: A delightful combination of strawberry ice cream layered with a vibrant strawberry fruit sauce, topped with rich, creamy milk ice cream made from Hokkaido-sourced milk and fresh cream. (Available from January 6, 2026)
Confectionery
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Strawberry Chocolate White: The perfect balance of the tartness of freeze-dried strawberries encased in the silky richness of white chocolate. (Available from January 6, 2026)
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Shiro Ichigo no Yasashii Amazuppasa Caramel Corn: An airy, melt-in-your-mouth caramel corn snack, offering the subtle, sweet-sour tang and refreshing taste of white strawberries. (Available from January 6, 2026)
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Chocolate Marshmallow-style Gummy Ichigo Aji: A bouncy, fruity strawberry-flavored gummy with a marshmallow-like texture, gently embraced by a coating of sweet white chocolate. (Available from January 6, 2026)
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Shimikomi Chocolat Ichigo: A delicate crunch gives way to an intense strawberry flavor as white chocolate melts into freeze-dried strawberries, offering a satisfying fruity finish. (Currently available)
Sandwich
- Ichigo & Whip Sandwich: A classic, simple combination of fluffy bread, a generous spread of pristine whipped cream, and juicy, scarlet strawberries. (Available from January 13, 2026)
Exclusive Campaigns to Sweeten the Deal
To make the “Famima’s White Strawberry Fair” even more delightful, FamilyMart is offering special discount coupons:
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20 Yen Discount Coupon: Available for all 16 items via “SmartNews” and “LINE Coupon” from January 6 to January 19, 2026.
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50 Yen Discount Coupon via Famipay App: Limited to the first 200,000 users each week, this coupon can be accessed through the Famipay app. The offer runs from January 6 to January 12, 2026, and again from January 13 to January 19, 2026. (Famipay app download required).
Fans are already buzzing about this elegant new take on a winter favorite, eager to discover their next ‘white-strawberry’ obsession.
A Taste of Japanese Lifestyle for the World
FamilyMart continues to embody its slogan, “You and FamilyMart,” by staying close to local communities and fostering connections with each customer. By offering these unique, seasonal, and visually appealing campaigns, FamilyMart not only enhances the daily lives of its patrons but also contributes to the global appeal of Japanese lifestyle and “Kawaii” culture. The “White Strawberry Fair” is more than just a collection of sweets; it’s a celebration of innovation, flavor, and the joy of discovery, sure to captivate dessert lovers both in Japan and abroad. It highlights how Japanese convenience stores are at the forefront of combining seasonal ingredients with creative themes, offering a delightful experience that transcends mere sustenance and becomes a part of cultural enjoyment.
