A Taste of Yokohama’s Finest
The star of the show is the “Salt Vanilla Financier,” a flagship product that achieved a Guinness World Record™ in February 2025 for the most financiers sold in 12 hours. Crafted with 100% Japanese wheat flour, these financiers are baked to a delightful perfection—crisp on the outside, moist on the inside, and finished with a sprinkle of rock salt that subtly enhances the rich vanilla flavor.
Joining the financier is the “Salt Vanilla Creamy Sable,” a second-generation gift sweet designed for those seeking a premium yet casual indulgence. Each bite of the sable offers a delicate crumble, giving way to a rich, melting vanilla chocolate cream. A touch of pink rock salt from the Andes mountains adds a sharp finish, creating a profound aftertaste that lingers on the palate.
Exclusive Treat: Bani Maru Stickers
As a special thank you, customers who purchase two 6-piece gift boxes of “Salt Vanilla Financier” will receive one limited-edition “Bani Maru Sticker.” Bani Maru, the brand’s energetic rabbit mascot, embodies the playful spirit of Yokohama Vanilla.
Event Details and CEO’s Vision
Pop-up Store Information:
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Location: Hanshin Umeda Honten 8F Event Space
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Dates: January 21, 2026 (Wednesday) – February 14, 2026 (Saturday)
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Operating Hours: 10:00 – 20:00
Available Products and Prices (all prices include tax):
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Salt Vanilla Financier:
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3-piece mini gift box: 1,100 JPY
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6-piece gift box: 2,160 JPY
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Salt Vanilla Creamy Sable (limited quantity):
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8-piece mini gift box: 1,550 JPY
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16-piece gift box: 2,970 JPY
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Yuto Takahashi, CEO of Yokohama Vanilla Inc., expressed his enthusiasm for the Osaka pop-up, remarking, “I heard that our staff, after visiting Hanshin Umeda Honten during a trip to Osaka, said the energy there was incredible, so I’m a little nervous (laughs). Our previous pop-up in Osaka in August was a great memory, with many people showing interest. This time, with the addition of our sables, we aim to show everyone in Osaka a ‘leveled-up Yokohama Vanilla’ with all our might! Yokohama Vanilla, even in Osaka!”
The Story Behind Yokohama Vanilla
Yokohama Vanilla is a gift sweets brand conceived by Yuto Takahashi, who grew up in Yokohama. He envisioned a brand that encapsulates the essence of his hometown. To achieve this, he gathered industry professionals from partner companies with extensive experience in creating famous gift sweets, meticulously focusing on ingredients and production methods.
This pop-up store represents a significant step in Yokohama Vanilla’s mission to establish its sweets as a new standard for gifts from Yokohama, expanding its reach and sharing its unique flavors with a broader audience. As the brand continues to grow, it aims to become a beloved part of special occasions and everyday indulgences, both within Japan and potentially beyond.
For more information, visit their official website:
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Yokohama Vanilla Official Website Inquiry Form: https://yokohamavanilla.com
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Related Link: https://lit.link/yxfactory
