Tokyo’s THE NEW NORMAL Unveils a Winter Wonderland Parfait
Experience ‘Temptation of the Apple’ – A Symphony of Flavors in Every Spoonful
As winter deepens, THE NEW NORMAL, a renowned parfait specialty store operated by SORA Inc., is set to enchant dessert lovers with its new limited-edition creation, “Temptation of the Apple.” Available from January 3, 2026, to February 28, 2026, this seasonal parfait promises a journey through the multifaceted world of apples, crafted to ensure a delightful experience from the first spoonful to the very last.
The “Temptation of the Apple” parfait is a masterful blend of apple’s natural sweetness and tartness, presented in a variety of textures and forms. The concept behind this creation is to capture the fruit’s diverse expressions, transforming familiar apples into a sophisticated dessert. Each layer is thoughtfully prepared, featuring apple compote, mousse, and granita, all meticulously arranged to provide a dynamic flavor profile with every scoop.
The journey begins with the gentle sweetness of apple compote harmonized with the refreshing zest of lemon jelly. This light start paves the way for richer notes, including a creamy fromage blanc mousse and house-made vanilla ice cream. A surprising apple granita is cleverly interspersed, offering a palate-cleansing reset before the flavors deepen. The latter half of the parfait introduces the profound sweetness and aromatic char of caramelized apples, complemented by the subtle bitterness of caramelized brûlée. A hint of spice from clove streusel elevates the apple’s inherent sweetness, adding complexity. The grand finale is a charming apple mousse, artfully shaped like a miniature apple, bringing a vibrant visual flourish to this exquisite dessert. This limited-time indulgence is priced at 2,500 yen (tax included) and will be available only while supplies last.
THE NEW NORMAL is celebrated for its dedication to showcasing the finest seasonal domestic fruits in its parfaits. Beyond the culinary artistry, the establishment offers a tranquil ambiance, where the soothing melodies of records fill the air. This inviting space, complete with a cozy fireplace in the evenings, creates an ideal setting for intimate gatherings or romantic dates. “It’s truly a delight to see how Japanese patissiers transform simple, seasonal fruits into such elaborate and beautiful works of art,” remarks a local food critic, highlighting the fusion of taste and aesthetics.
The cafe is located at 2F Yamaen Bldg, 2-3-13 Ebisu Minami, Shibuya-ku, Tokyo. For reservations or inquiries, the store can be reached at 03-6303-1232. Operating hours are from 11:30 AM to 11:30 PM on weekdays (last order for food at 10:30 PM, drinks at 11:00 PM), and from 11:00 AM to 11:30 PM on weekends and public holidays (last order for food at 10:30 PM, drinks at 11:00 PM).
Explore more about THE NEW NORMAL and its offerings through the following links:
These exquisite seasonal parfaits, embodying both delicate flavors and visually appealing “kawaii” aesthetics, represent a significant facet of contemporary Japanese lifestyle culture. As such creations gain international recognition, they continue to inspire global appreciation for the country’s innovative approach to dessert artistry, offering a sweet glimpse into Japan’s evolving culinary landscape.
