Nagasaki’s Hasami Town Unveils Revamped Gourmet Fair: “Hasami Oshi Gourmet [Lunch & Sweets Fair]” Featuring Tsubaki Factory’s Marin Fukuda

Hasami Town’s Culinary Celebration Expands with Sweets and Star Power

Hasami Town’s Culinary Celebration Expands with Sweets and Star Power

Nagasaki Prefecture’s Hasami Town is once again opening its doors to a delectable culinary event, the “Hasami Oshi Gourmet [Lunch & Sweets Fair]”, running from January 9 (Friday) to February 28 (Saturday), 2026. This year’s fair marks a significant evolution, adding an array of tempting sweets to its popular lunch offerings, making it an even more enticing destination for both locals and visitors.

The fair will feature 12 local eateries: seven specializing in lunch menus and five dedicated to delightful sweets. This expansion means more opportunities for café hopping and enjoying sweet treats, whether as a post-meal indulgence or a delightful stop during a stroll through the charming town. Imagine savoring a rich Mont Blanc parfait or a unique coconut coffee set, often served in exquisite Hasami ware, adding an extra layer of artistic pleasure to your dining experience.

A Visual Feast with a Local Idol

Adding a touch of star power to the event, Marin Fukuda, a member of the Hello! Project female idol group “Tsubaki Factory” and a proud native of Hasami Town (serving as a Hasami Town Furusato Ambassador), is featured in the fair’s promotional visuals. Her vibrant presence, captured at the local Indian restaurant “UnDo”, brings a cheerful and welcoming atmosphere to the entire event. Fans of Marin Fukuda will surely appreciate her connection to her hometown’s cultural and culinary initiatives.

Discover Hasami’s Flavors and Artistic Heritage

Participating restaurants will showcase exclusive menus that highlight local Hasami-grown ingredients, all presented on the town’s renowned Hasami ware. This pottery, with a history spanning 400 years, is celebrated for its blend of traditional craftsmanship and stylish, everyday designs. It’s said that 12% of all daily tableware used in Japanese households is Hasami ware, a testament to its enduring quality and versatility. From sushi and Western dishes to cafe delights, the diverse culinary offerings are beautifully complemented by the unique character of Hasami ceramics. Visitors are encouraged to explore multiple establishments, discovering how each dish and its accompanying pottery tell a different story.

Participating Lunch Establishments:

Dining Cafe Ruran
Dim Sum Yatai Kumaya
Garage House Kitchen
Sushikatsu
Kissashitsu Hanare
UnDo
No.1210

Participating Sweets Establishments:

COFFEE MUSUME
COYANE
monné legui mooks
ZOË L’Atelier de poterie
Hogoneko Cafe Cafe chipie

Engage and Win Exclusive Prizes

Beyond the culinary delights, the fair offers exciting opportunities to win luxurious prizes through an Instagram photo contest and a stamp rally. Participants can capture their favorite lunch or sweet dishes, share them on Instagram, or collect stamps from three different participating stores.

Prizes include:

Autographed photo books by Furusato Ambassador Marin Fukuda (Tsubaki Factory)
Accommodation vouchers for Kiyotote Terrace and Camping Forest Hasami
Admission tickets to Hasami Onsen Tojiro
Hasami ware local magnets and Hachamaru plushie straps
Hasami ceramic box cookies and puffed rice chocolates
Nagasaki Wagyu beef sets

The application deadline for these exciting prizes is March 6 (Friday). Full details on how to participate can be found on the Hasami Town Tourism Association’s official website and Instagram.

This expanded fair not only celebrates Hasami’s rich culinary and ceramic traditions but also leverages the appeal of local talent like Marin Fukuda to draw a wider audience. It’s a fantastic example of how regional Japanese culture can be presented in a fresh, engaging way, blending delicious food, beautiful artistry, and a touch of idol charm to create a truly memorable experience. Such events play a crucial role in showcasing the unique facets of Japanese lifestyle and craftsmanship to a global audience, contributing to the broader appeal of Kawaii culture through authentic local experiences.

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