Unleash Your Inner Artist: MYmama’s ‘Shirun’ Transforms Anything into Peel-and-Stick Magic!

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Craft Your World: MYmama’s ‘Shirun’ Adhesive Makes Custom Stickers a Reality!

Imagine turning your favorite photos, intricate resin pieces, or even simple paper cutouts into vibrant, reusable stickers. This dream becomes a delightful reality with ‘Shirun,’ an innovative original adhesive from the handmade and craft materials specialist, MYmama. Slated for release on January 1, 2026, ‘Shirun’ promises to transform how crafters and children alike engage with their creative projects, making sticker creation as simple as painting.

MYmama Shirun product and promotional image

At its heart, ‘Shirun’ is a revolutionary liquid adhesive designed to be applied to the back of virtually any material, drying into a “peel-and-stick” surface. This ground-breaking product not only enables the creation of entirely new stickers but also offers a clever solution for reviving the stickiness of old, beloved decals. Picture your favorite, once-worn sticker regaining its grip, ready to adorn your journal or laptop once more.

Shirun adhesive explained as the "base" of sticker stickiness, showing it transforms parts into peel-and-stick stickers.

Five Features That Make ‘Shirun’ a Game-Changer for Crafters

‘Shirun’ stands out in the crafting world with several key advantages:

Overview image of Shirun's 5 key features

  1. Create One-of-a-Kind Stickers: Simply apply ‘Shirun’ to the back of resin creations, paper, photos, or film, and watch them transform into unique, repositionable stickers. Initially white, the adhesive dries transparent, preserving the original design. It’s particularly ideal for crafting the trendy “puffy stickers” from resin, giving your creations a delightful, three-dimensional tactile quality.

    Image showing resin pieces transforming into puffy stickers with Shirun

  2. Revive Worn-Out Stickers: Have a cherished sticker that’s lost its grip? A coat of ‘Shirun’ can restore its adhesive power, bringing it back to life. No more sadly discarding your favorite designs; ‘Shirun’ gives them a second chance.

    Image illustrating how Shirun revives the stickiness of old stickers

  3. Effortless Application and Efficiency: The polish-type bottle comes with an integrated brush, eliminating the need for separate tools or messy cleanup. Its smooth consistency allows for easy application to even intricate shapes. Furthermore, ‘Shirun’ boasts impressive quick-drying properties; it becomes transparent in about 5 minutes (for thin coats) and fully usable within 5 to 10 minutes. This speed is a significant advantage over similar products that often require hours or overnight drying. This efficiency, combined with its accessibility, makes it perfect for both seasoned crafters and children’s craft classes.

    Image showing quick-drying properties and cost-effectiveness of Shirun

  4. Exceptional Value: Priced at an affordable 499 yen (tax included) for a generous 15ml bottle, ‘Shirun’ offers outstanding cost performance. Its excellent spread ensures it lasts a long time, making original artwork creation accessible and enjoyable for everyone.

From Crafters’ Needs to Innovative Solution

The development of ‘Shirun’ was sparked by a common desire among crafters: the ability to easily transform their creations into stickers and to restore the stickiness of beloved, worn-out items. Traditional double-sided adhesive sheets often fell short, presenting challenges with transparent materials, overly strong backing adhesive, and the tedious task of cutting to specific shapes. MYmama embarked on a mission to create a product that was not only safe for children but also economically accessible. The initial hurdle of brush hardening was ingeniously overcome by adopting a nail polish-style container, a novel approach that ensures ease of use. This product is built upon industrial-grade adhesive technology, meticulously adapted for safe and convenient home use, embodying a blend of reliability and user-friendliness.

Where to Find ‘Shirun’

‘Shirun’ is set to launch on January 1, 2026, and will be available through various online retailers:

The Future of Kawaii Crafting

‘Shirun’ embodies MYmama’s commitment to “igniting the creative spark and bringing the joy of making to everyone.” This innovative product is poised to open new avenues for personal expression and DIY enthusiasm, potentially extending the reach of Kawaii culture. By simplifying the creation and restoration of stickers, ‘Shirun’ empowers individuals to personalize their world with ease, fostering a more vibrant and imaginative crafting community both in Japan and abroad.

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