A Fusion of Tradition and Trend: TOKYO LOLLIPOP x ROXY Returns
TOKYO LOLLIPOP, the acclaimed Japanese pop culture brand recognized by Forbes JAPAN’s “Culture-Preneurs 30” in 2024, is once again teaming up with ROXY, the iconic active women’s lifestyle brand. This second collaboration, set to launch on December 26, 2025, promises to infuse 2026 with vibrant, good-luck energy through a unique collection of apparel and an exclusive DARUMA doll, blending traditional Japanese artistry with contemporary street style.
At the heart of this special lineup is the reimagined “DARUMA,” a traditional Japanese doll symbolizing perseverance and good fortune. TOKYO LOLLIPOP has taken this ancient motif and infused it with their signature “a little mysterious, a little cute” aesthetic, creating a truly unique item. These special DARUMA dolls are crafted using the traditional techniques of Takasaki City, Gunma Prefecture, Japan’s largest producer of papier-mâché Daruma.
Exclusive Original DARUMA Doll
- ROXY x TOKYO LOLLIPOP Original DARUMA: 7,800 yen (tax included)
Pop Art Apparel Lineup
The collaboration extends to a range of apparel, each featuring original artwork by TOKYO LOLLIPOP. These pieces embody the fusion of Japanese pop culture sensibilities and ROXY’s free-spirited, active brand ethos.
- BEANIE: 4,400 yen (tax included)
- PARKA: 9,350 yen (tax included)
- PANT: 8,250 yen (tax included)
- T-SHIRT: 4,950 yen (tax included)
These items will be available at ROXY stores nationwide, including ROXY STORE, QUIKSILVER STORE, and BOARDRIDERS STORE locations, as well as the TOKYO LOLLIPOP Ginza flagship store, all starting December 26, 2025.
Introducing “nonono” – A New Guardian Mascot
Adding another layer of charm to the year-end and New Year festivities, TOKYO LOLLIPOP is also launching a new character, “nonono.” These fluffy, guardian mascots are inspired by beloved Japanese foods, each with a distinct personality:
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EDAMAME: Energetic
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NATTO: Tsundere (initially cold, later warm)
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KONPEITO: Innocent
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TEMPURA: Festival-lover
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MAGURO: Cool
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KUROGOMA: Shy
These “nonono” capsule toys (all 6 types, 2,000 yen per capsule) will be exclusively available at QUIKSILVER Odaiba DECKS and QUIKSILVER Koshigaya stores from December 26, 2025, to January 13, 2026. Fans are sure to find a favorite among these adorable companions, perfect for bringing a little extra luck into their daily lives.
Nationwide Pop-Up Events
Further expanding the collaboration’s reach, TOKYO LOLLIPOP pop-up stores across Japan will sequentially offer collaboration T-shirts. Additionally, ROXY stores in Osaka and Okinawa will feature the “nonono” gacha, Original DARUMA, and other apparel items.
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Shinjuku Marui Main Building: December 26, 2025 – January 5, 2026 (Collaboration T-shirts)
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Laforet Harajuku: January 6, 2026 – January 12, 2026 (Collaboration T-shirts)
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Sapporo Daimaru: February 18, 2026 – February 26, 2026 (Collaboration T-shirts)
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BOARDRIDERS OSAKA: February 15, 2026 – February 23, 2026 (Original DARUMA, 4 apparel types, nonono gacha)
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QUIKSILVER Okinawa Rycom: March 20, 2026 – April 5, 2026 (Original DARUMA, 4 apparel types, nonono gacha)
Visitors planning to attend these events should note that popular items, especially the Daruma, are in high demand during the year-end and New Year period. Early arrival is strongly recommended to secure desired products, as some items are limited in quantity. Operating hours and event dates may also be subject to change, so checking the latest information before visiting is advised.
About TOKYO LOLLIPOP and ROXY
TOKYO LOLLIPOP, launched in November 2023, is a brand dedicated to blending Japanese Pop Culture with traditional crafts. It has boldly rebranded Takasaki Daruma, offering them in eight vibrant colors, a testament to its innovative spirit. The brand’s commitment to local craftsmanship is evident in its partnership with production factories in Takasaki City, Gunma Prefecture, the hometown of its CEO, Takahashi. The brand has garnered significant recognition, including being selected for Forbes JAPAN’s “Culture-Preneurs 30” in 2024 and being a finalist in the local impact category of the “ART & BUSINESS AWARD 2025” hosted by the Ministry of Economy, Trade and Industry and Forbes JAPAN.
ROXY, established in 1990, emerged from the desire for dedicated beachwear for women who embraced active lifestyles. Originating in California, ROXY has evolved to encompass a wide range of sports and lifestyle apparel, extending its influence from the beach to urban settings and even snowy mountains. The brand successfully marries the athletic prowess of top-tier female athletes with feminine fashionability, continuously supporting active women globally.
This collaboration not only offers a fresh take on Japanese pop culture but also signifies a growing global appreciation for the fusion of traditional artistry with modern fashion. It sets a vibrant precedent for the future of Kawaii culture abroad, proving that heritage can be both respected and radically reinvented. For more information, visit TOKYO LOLLIPOP’s official website.
