A Universal Message of Positivity: O.K.THANKS. Debuts New Logo and Art with Legendary Designer Shinichi Hara
The three-member music unit O.K.THANKS. has joined forces with contemporary artist and creative director Shinichi Hara, a figure synonymous with the visual identities of Japan’s music legends, to unveil a brand-new logo and a one-of-a-kind art piece, ‘SUPER Love DOG (O.K.THANKS. ver.)’. Hara’s illustrious career includes crafting the iconic ‘A-mark’ for Ayumi Hamasaki and key visuals for over 100 million CDs and records for artists like GLAY, KinKi Kids, and BoA, solidifying his status as a visionary in music graphics for over 35 years.
The collaboration marks a significant step for O.K.THANKS., aiming to infuse the world with a spirit of “all-encompassing affirmation” through universally recognizable symbols. A special conversation video detailing the creative process is now available on O.K.THANKS.’s official YouTube channel, IKETERU CLUB.
The “Winking OK Hand” Logo: A Beacon of Hope
Shinichi Hara designed the new O.K.THANKS. logo with a profound desire for it to become “a symbol that encourages the world.” In a time he perceives as chaotic and anxiety-ridden, Hara explains, “Just being told ‘It’s okay’ can save someone. I infused this spirit of ‘total affirmation’ into the design.” The logo is intended to radiate positive energy, inspiring those who see it to feel empowered and hopeful amidst challenging news.
Its most striking feature is its “iconic mark,” reminiscent of Mickey Mouse in its universal appeal. Designed with an “anime touch,” it transcends language barriers, instantly recognizable to people of all ages across the globe. Hara views O.K.THANKS. not merely as a music unit but as a “project to embrace the world with love,” and the logo serves as its powerful emblem. It captures the raw energy of a budding artist, embodying the members’ pure character and the overflowing vitality of their music through a design that balances “newness” with “approachability.”
‘SUPER Love DOG (O.K.THANKS. ver.)’: A Unique Artistic Expression
From Hara’s long-running “SUPER Love DOG” series comes a new, exclusive piece created specifically for O.K.THANKS. This unique artwork was crafted with the “positive philosophy” and “sense of speed” of Keito Kujime, the unit’s founder, in mind, resulting in a truly singular creation.
During the behind-the-scenes discussion, the texture of the paint and canvas are showcased through macro photography, revealing the intricate details. The conversation explores how the world of O.K.THANKS. and the spirit of the SUPER Love DOG series intertwine.
By integrating this logo and art piece, O.K.THANKS. envisions itself as a cohesive brand, blending “sound + visual + story” to pursue cross-disciplinary ventures in music, art, and various products.
Unveiling the Creative Process: A Dialogue with the Artists
Set in Hara’s studio, a 16–18 minute video delves into the genesis of the new logo and ‘SUPER Love DOG (O.K.THANKS. ver.)’, alongside a discussion on the criteria for a “logo that can be used extensively.” The video features Keito Kujime (O.K.THANKS. founder) and Shinichi Hara (contemporary artist and creative director), with Mr. Thanks. (O.K.THANKS. leader) moderating the session.
Watch the dialogue here:
O.K.THANKS. New Logo Born – Shinichi Hara x Keito Kujime Discussing ‘Symbols to Be Used Extensively’ (Japanese audio)
Voices from the Collaboration
Keito Kujime shares his enthusiasm: “To make ‘O.K. (‘It’s okay’)’ and ‘THANKS.’ a daily signal, the very act of creating that ‘signal’ with Mr. Hara feels like a huge step for O.K.THANKS. From here, with the new logo as our banner, we will expand our circle through music, products, and collaborations.”
Shinichi Hara adds his perspective: “The stronger the symbol, the gentler it can be used. With O.K.THANKS.’s new logo, I entrusted that philosophy to the OK hand, the wink, and the three hearts. I believe it’s a logo that will only truly be complete once it’s ‘used extensively’ in the fields of music and culture.”
O.K.THANKS.: A New Wave in Entertainment
O.K.THANKS. is a three-piece unit comprising Keito Kujime, Mr. Thanks. (leader and copywriter), and Mr. O (masked artist). They leverage their diverse talents to create expressive works that transcend the boundaries of music, advertising, and culture. The unit released their debut single “THREE PIECE” in August 2025, followed by their second single “Hanabi” in November. Their official YouTube channel, IKETERU CLUB, has garnered over 400,000 total views within two months of its launch.
In November 2025, O.K.THANKS. performed a reinterpretation of Beethoven’s Symphony No. 5 “Fate” with their new song ‘Unmei’ at the Final Spot of the “4th All JAPAN S&T Championships Supported by Tsukiji Kiyomura Sushi Zanmai.” Their innovative blend of music and dance has captured attention, even being featured on TV Asahi’s “Hatori Shinichi Morning Show.”
This fusion of music and art, spearheaded by such a renowned artist, highlights a growing trend in Japanese entertainment. The new logo, with its global appeal and positive message, is poised to become an iconic symbol not just for O.K.THANKS. but potentially for the broader Kawaii culture abroad, inviting audiences worldwide to embrace a message of optimism and gratitude.
Find out more about O.K.THANKS. and their journey:
