Japanese Haircare Sensation HAIRSTAR Crowned by Korean ‘SINGLES’ and Japan’s MAQUIA

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A Spotlight in Korea’s “SINGLES”

The “Ion Star Brush PRO” takes center stage in the January 2026 issue of SINGLES, released in December 2025. SINGLES is a powerhouse in Korean fashion and beauty, celebrated for its insightful content and boasting over 2 million followers on Instagram. Dedicated to individuals who invest in themselves and embrace life with confidence, the magazine not only delivers the latest trends but also offers advice on career and self-development.

This issue, graced by actress Kim Hye-yoon, star of the hit drama Lovely Runner, features HAIRSTAR in its exclusive “SINGLES FOCUS” section, titled “All-Around Hair Brilliance.” The article highlights the brush’s ability to tame static, smooth hair texture, and impart a damage-free luster—qualities that top hair artists recognize as fundamental to achieving stylistic perfection.

SINGLES Magazine Cover featuring Kim Hye-yoon

Korean Top Artists Speak Out

Eight of Korea’s most renowned hair artists, who work with top K-pop idols and celebrities, have collectively endorsed the “Ion Star Brush PRO.” Their professional insights reveal a shared appreciation for its practical benefits and transformative effects.

“As a specialist in hippie perms, I prioritize the natural flow and texture of curls, so I highly value that this brush causes minimal damage even with thorough brushing,” shared Sungje, director of Cheongdam-dong’s “청담동섹시가위” salon. “It’s a practical brush that allows me to style hair without worrying about damage.”

Bomi, director of Pretty Salon and a prominent extension specialist, added, “For hair extensions, maintenance is key to longevity, making the brush the most crucial tool. The HAIRSTAR brush helps maintain extensions, and its sophisticated design is also appealing.”

Grace, a K-salon brand owner with a global reach, emphasized its universal appeal: “This product possesses a quality that can be effective for damaged hair clients worldwide, not just in Korea and Japan, but also by global standards.”

Korean Hair Artists' Endorsements

These expert opinions underscore the brush’s versatility and effectiveness across diverse hair types and styling needs. For more from these artists, explore their Instagram accounts:

Acclaim in Japan’s MAQUIA

Further cementing its status, the “Ion Star Brush PRO” was simultaneously selected for MAQUIA‘s “Editor’s Best Cosme” in the “MAQUIA Best Cosme 2025 Second Half” feature, published in the January 2026 issue (released November 21, 2025). This recognition from one of Japan’s most respected beauty magazines, alongside its Korean success, speaks volumes about the product’s innovative design and superior performance.

The Future of Hair Care

The simultaneous recognition in both Korean and Japanese beauty media is a testament to HAIRSTAR’s commitment to quality and innovation. It positions the “Ion Star Brush PRO” not just as a popular item, but as a potential benchmark for hair care tools globally. This cross-cultural triumph hints at a future where Japanese beauty innovations continue to shape and elevate international beauty standards.

Stay Connected with HAIRSTAR

Keep up with the latest from HAIRSTAR through their official social media channels:

About LIFELONG Inc.

LIFELONG Inc., the company behind the HAIRSTAR brand, is dedicated to the planning, development, and sale of beauty and health-related products. Established in December 2001, the company is headquartered in Tokyo, Japan. More information can be found on their website: https://lifelong.co.jp/

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