Unveiling LAZY TAIL CLUB: Win Exclusive Japanese Keyrings in This Global SNS Campaign!

Meet the LAZY TAIL CLUB: LINE FRIENDS’ Newest Cast of Lovable Loafers

Meet the LAZY TAIL CLUB: LINE FRIENDS’ Newest Cast of Lovable Loafers

Get ready to fall in love with the LAZY TAIL CLUB, a brand new ensemble of charming characters from LINE FRIENDS, and seize a rare opportunity to own a Japan-exclusive keyring through their exciting SNS campaign!

LINE Friends Japan Corporation, the force behind the globally adored LINE FRIENDS characters, is rolling out the red carpet for its latest creation, the “LAZY TAIL CLUB.” This delightful group of friends, gathered around the iconic Brown, promises a dose of heartwarming, slightly quirky narratives that are sure to capture hearts worldwide.

Who Are the LAZY TAIL CLUB?

Imagine a world where the most endearing creatures embrace their lazy streaks while still finding moments to be utterly crazy about what they love. That’s the essence of the LAZY TAIL CLUB. Each member brings a unique flavor to this cozy club:

Oliver-Pang: A charming character with an insatiable love for curry bread and a strong aversion to walks.

Hue Grey: Known for their perpetually messy fur and cold extremities, a true warm spot hunter.

Gaenari: Energetic and a clean freak, always ready for action despite a short fuse.

Aga Momo: A baby often mistaken for a senior dog due to their wrinkly, sweet appearance.

Ham Thor: An anxious, chewy, and unstoppable mission-oriented character whose goal is to chew everything.

From the delicate to the strong-willed, each character is full of charm. They usually take it easy, but when it comes to their passions, they go wild. Their endearing stories are a gentle reminder to enjoy life’s simple pleasures, with a touch of delightful madness.

Follow their adventures on social media:

Official X: https://x.com/lazy_tail_club
Official Instagram: https://www.instagram.com/lazy.tail.club/

Win a Japan-Exclusive Oliver-Pang Keyring!

Starting December 27, 2025, the LAZY TAIL CLUB is launching an SNS campaign where five lucky winners will receive a special Oliver-Pang keyring, a treasure not yet available in Japan. This keyring, with Oliver-Pang’s wonderfully round form, is perfect for adorning your bag or adding a touch of “nuikatsu” (the Japanese trend of taking plushies on outings) charm to your everyday life.

The keyring’s soft texture and playful design make it an irresistible accessory. Imagine Oliver-Pang peeking out from your tote bag, or accompanying you on your coffee run!

How to Enter the LAZY TAIL CLUB SNS Campaign:

Follow: Follow the official LAZY TAIL CLUB X account: https://x.com/lazy_tail_club
Quote Repost: Quote repost the designated campaign post with the hashtags #LAZYTAILCLUB and #OliverPang.

The campaign runs from December 27, 2025 (Saturday) to January 12, 2026 (Monday) at 11:59 PM JST. Winners will be notified via Direct Message on January 15, 2026 (Thursday), with prizes expected to be shipped within January. Please ensure your DM settings are enabled to receive notifications.

LINE FRIENDS: A Global Phenomenon

LINE FRIENDS has evolved from communication app stickers to a global character brand, captivating over 200 million users worldwide. Beyond beloved original characters like Brown, Cony, and Sally, the brand has successfully collaborated with global stars for “BT21” and expanded its IP business with partners such as “Genshin Impact,” fostering a massive fanbase, especially among Gen Z. With a presence in 18 regions and operating 8 e-commerce platforms, LINE FRIENDS continues to be a vibrant force in global pop culture.

The introduction of LAZY TAIL CLUB further enriches the diverse universe of LINE FRIENDS, promising new stories and connections. As one fan enthusiastically shared, “These characters embody the perfect blend of chill and quirky; they’re exactly what my heart needed!”

The Future of Kawaii Culture

The LAZY TAIL CLUB, with its distinctive blend of laid-back charm and playful eccentricity, is poised to become a significant new facet of global Kawaii culture. These characters offer a refreshing take on cuteness, inviting fans to embrace their own unique rhythms and passions. Their international appeal, fostered by LINE FRIENDS’ global reach, suggests that Oliver-Pang and friends will soon be bringing their gentle madness to audiences far beyond Japan, further diversifying and expanding the beloved world of Kawaii.

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