From ‘UNIVERSE TICKET’ to Global Stage
UNIS, born from the exclusive ABEMA audition program ‘UNIVERSE TICKET’, debuted in March 2024 and swiftly established itself as a leading force in the 5th generation of K-Pop. The group boasts a vibrant lineup of eight members from diverse backgrounds: Nana and Kotoko from Japan, Elisia and Seowon from the Philippines, and Jin Hyeonju, Bang Yunha, Oh Yoona, and Lim Seowon from Korea. This international blend is a core part of UNIS’s unique charm, allowing them to connect with a global audience.
A “Kawaii” Concept for a Tender Love Song
The newly released concept visuals perfectly encapsulate the sweet and emotional world of “Shiawase ni Nanka Naranaide ne.” Each image radiates a soft, playful “Kawaii” aesthetic, a Japanese cultural concept that extends beyond mere cuteness to embody an endearing, innocent charm. The members are adorned in exquisitely adorable outfits, often featuring fluffy textures, pastel hues, and the comforting presence of teddy bears, set against idyllic backdrops of green fields and clear blue skies. This visual storytelling enhances the song’s narrative of budding romance and hidden emotions.
Kotoko’s Charm
Kotoko’s visuals portray a dreamlike innocence, embracing a pink teddy bear with a radiant smile, embodying the soft allure of first love.
Oh Yoona’s Sweetness
Oh Yoona captures hearts with her bear-ear hat and a large teddy bear, radiating a warm and inviting sweetness that perfectly matches the song’s tender feelings.
Nana’s Playful Gaze
Nana, with her charming cat-ear hat and braided hair, delivers a playful yet heartfelt gaze, reflecting the song’s blend of joy and vulnerability.
Elisia’s Pure Elegance
Elisia’s visuals, featuring a fluffy white hat and gloves, exude a pure and elegant charm, adding a touch of sophisticated cuteness to the overall concept.
The Heartfelt Melody: “Shiawase ni Nanka Naranaide ne”
The song itself is a poignant love ballad penned by Koresawa, known for her realistic and emotionally resonant romantic tunes. The arrangement, a collaborative effort by top creators TeddyLoid and Carlos K., skillfully intertwines the thrill and bittersweetness of love. It expresses the complex feelings of affection, including the subtle possessiveness and anxiety that can accompany deep adoration, all delivered in UNIS’s signature cute yet emotional pop style. “This song perfectly captures that fluttery, slightly anxious feeling of wanting someone all to yourself, in the most adorable way possible!” remarked one fan online, echoing the sentiment of many.
The choreography for the music video was crafted by hana, celebrated for her work as a dancer and known as the sister of TWICE’s Momo. The routine is dotted with charming “mwah” (kiss) gestures, designed to convey the innocent yet cunning world of a girl deeply in love.
Digital Single and Fan Event Details
UNIS Japan’s 2nd Digital Single “Shiawase ni Nanka Naranaide ne” is now available for streaming and download. The music video is also accessible online, inviting fans to experience the full visual and auditory journey of the song.
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Digital Single Link: https://nex-tone.lnk.to/uYSDvr
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Music Video: https://youtu.be/-XY9mFb8P7o
To celebrate the release, UNIS will hold a special fan event on December 30, 2025, at DiverCity Tokyo Plaza Festival Plaza. The event will feature a mini-live performance and a special event, offering fans a unique opportunity to connect with the group.
For more information on UNIS’s activities and future plans, fans can visit their official channels:
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UNIS JAPAN OFFICIAL FANCLUB: https://www.unv-jp.com/ja/home
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UNIS JAPAN OFFICIAL X: https://x.com/unis_offcl_jp
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Fan Event Page: https://www.unv-jp.com/ja/articles/pqXcxr78e8pnwnT41yJH4U
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ABEMA ‘UNIVERSE TICKET’ Program Page: https://abema.tv/video/title/307-7
The Future of Kawaii K-Pop
With “Shiawase ni Nanka Naranaide ne,” UNIS continues to solidify its unique position in the global music scene, skillfully blending K-Pop’s dynamic energy with a distinctly Japanese “Kawaii” aesthetic and musical influence. This release, featuring a Japanese songwriter and a strong visual concept, highlights the group’s dedication to connecting with their Japanese fanbase while expanding their reach worldwide. As UNIS continues to evolve, their fusion of international talent and cultural expression promises to shape the future of Kawaii culture, offering a fresh and endearing perspective that resonates with audiences across borders.
